Natalie Cheng

Natalie Cheng

International Scouting ExecutiveHong Kong
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Natalie Cheng

Natalie Cheng

International Scouting ExecutiveHong Kong
About me
International Scouting Executive, Photographer and Social Media Curator at Primo Model Management. What began with a creative mind looking to explore and express curiosity of culture, fashion and society has led me to this industry where I can continue to develop as an individual. I aim to make meaningful connections through scouting and developing new talents, negotiating and liaising with other professionals, and creating content that would make an impact while staying true to my core. I value those who are constantly striving to learn, those who are unafraid of making mistakes, and willing to face challenges and break conventions.
  • Max Mara
    Max MaraModels for Max Mara campaign
  • Milk X Magazine
    Milk X MagazineHong Kong model Kat C for Milk X Magazine 2020
  • Hypebeast
    HypebeastHong Kong model for Hypebeast
  • Gucci x Doraemon Collab 2021
    Gucci x Doraemon Collab 2021Twin models for Gucci x Doraemon collaboration
  • Esquire
    EsquireBrazilian model Victor M for Esquire 2020
  • Haper's Bazaar Cover
    Haper's Bazaar CoverBrazilian model Ana B on the cover of Haper's Bazaar Hong Kong 2020
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Work history
    International Scouting Executive/Photographer/Social Media CuratorPrimo Model Hong Kong
    Hong KongFull Time
    ・International & national scouting ・Talent management & development ・Liaising and building strong relationships with agencies and models worldwide ・Understanding and fulfilling market and clients' needs ・Arranging and executing casting materials for bookers, production companies and clients ・Maintaining and updating database and model profiles ・Managing social media accounts ・Creating content for marketing & PR purposes ・Photographer
    Deliveroo logo
    Deliveroo logo
    Digital Marketing & Photography InternDeliveroo
     - Hong KongInternship
    ・Creating on-brand content for clients to promote and drive sales and traffic via Deliveroo App ・Familiarising with customer demographic and market needs ・Creating content for internal usage ・Planning and assisting Operations team in building new website according to UX ・Thinking strategically about operations logistics
  • Photography
  • Photoshop
  • Editorial Photography
  • Talent Scouting
  • Assistant Styling
  • Talent Management
  • Talent Development
  • Social Media Management
  • Creative Content
  • People Development
    University of Leeds logo
    University of Leeds logo
    English and East Asian StudiesUniversity of Leeds
     - Leeds, United Kingdom
    Dissertation - 'Investigation into the Development of Cultural Meanings and Persisting Stigmatisation of Tattoos in Three Contexts: Indigenous Ainu, Criminals in Japan and 21st Century Japan' Contemporary Literature Crime Fiction Stylistics: Crossing Languages, Cultures, Media American Words, American Worlds, 1900-Present Keywords: The Words We Use and The Ways We Use Them Sino-Japanese Relations: Past and Present Introduction to East Asian Religions Buddhism: A Lived Tradition
    International BaccalaureateSouth Island School
     - Hong Kong
    English Language and Literature, Psychology, Chemistry, Film Studies, Japanese, Mathematics
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