I'm Natalie Chui and I'm a London-based lifestyle journalist that specialises in writing about fashion, beauty and culture. I'm Hong Kong-born Chinese and my background is a big part of my passion for writing and I enjoy pitching creative ideas that champion women from all societies and put them first.
I've worked across e-commerce and editorial platforms, and am skilled in Microsoft Word, WordPress, SEO driven content, HTML, and Adobe Creative Suite. My work has appeared online and in-print for gal-dem, Fenwick, SCMP, Lampoon Magazine and more.
Projects
- Sexy, bold and worn by Kylie Jenner: how Farai London, created by a young black designer, has become the latest hot labelFarai London’s resort-inspired dresses in bright, kaleidoscopic prints are the brainchild of Mary-Ann Msengi, a 25-year-old black designer who can name stars like Kylie Jenner, Megan Thee Stallion and Jordyn Woods as fans
Work history
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Junior Fashion & Beauty EditorFenwick
- London, United KingdomFull Time
- Reporting to the Digital Content Manager to develop and lead the Fenwick digital content experience
- Creating all beauty & fashion content and copy for the Daily Muse and all landing pages
- Supporting and leading key launches and projects
- Managing store event content and service page content
- Utilising and researching SEO key terms to increase organic traffic
- Using Salesforce Commerce Cloud & Amplience to create content
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Freelance Writer & Editornatalierpchui
- London, United KingdomFreelance
I'm a freelance journalist and my work has appeared in Metro.co.uk, The Femedic, gal-dem, South China Morning Post, The MW Magazine, Lampoon Magazine.
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Skills
- Journalism
- Copywriting
- Sub-editing
- Article Writing
- Fashion Journalism
- Brand Tone
- Editing
- Ecommerce Copywriting
- Beauty
- Content Writing