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Natalie Fernandes

Media & Marketing

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About me

I am a confident team player with strong interpersonal skills and a creative flair. I have over 3 years of invaluable experience in a high- paced and dynamic marketing and media team of a London communications agency achieving successful multi-channel campaigns. I love to travel the world, eat great foods and stay fit and healthy.

Work history


Oct 2013 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Account management: • Worked on a number of varied accounts covering UK/global estate agents and property developers, investment, education and mobile banking which built on my experience across differing industries and progression within the role. • Responsible for the smooth running of accounts, solely managing the day-to-day activity, planning and buying campaigns as well as campaign reporting and billing. • Sourced new business and handled client contracts and forecasts. Communication and presenting: • Client facing role - required excellent verbal and written communications skills in liaising with people of all levels of seniority daily. • Fast paced environment - responded to all enquiries efficiently and proactively as the intermediate between clients and media owners. • Enjoyed regularly presenting to directors and business owners to keep them updated on both their current campaigns and on recent market and advertising developments that could be of interest to them. Research and planning: • Campaign planning involved understanding the client’s objectives, purchaser profile of the product and target audience. • Used research tools such as TGI, MMS & Business Elite Survey to ascertain which mix of media placements would be most effective and deliver the highest number of leads for the campaign. • Created PowerPoint documents and Excel media schedules to display the bespoke media strategy so the client could see media placements, dates and budget deployment – schedules required impeccable organisation and financial acumen. Buying and negotiation skills: • Developed strong relationships with media owners ensuring delivery of the best rates and to secure strategic ad positions against relevant content for all campaigns. • Negotiated free of charge advertising space and package deals worth thousands of pounds to encourage more business and a greater working relationship with clients. Reporting and analysis: • Prepared weekly and more in-depth monthly reports for all campaigns, with a particular focus on digital response given the wealth of data available compared to other channels. • Used reporting tools such as Google Analytics, Google AdWords and Ads Manager to monitor the effectiveness of the campaign and make recommendations to clients on future activity. Collaboration across Four Communications’ departments: • Regularly worked with Public Affairs, PR, Search & Digital and Creative teams on successful cross-product campaigns to deliver insightful strategies. • Oversaw every aspect of client’s campaigns enabling more informative and knowledgeable regular status reports. New Business: • Worked on successful new business pitch documents for leading London property developers. • Acquired new business deals originating from client referrals for the work I had done.


Marketing Assistant


Jul 2013 - Oct 2013
  • London, United Kingdom
  • Full Time
  • • Created a global, comprehensive staff database from scratch. • Researched and organised staff events, had heavy involvement with general office logistics and assisted on projects. • Worked closely alongside the marketing team on partnerships, PR releases and creative brainstorms.



BSc Psychology 2.1

Sep 2008 - Jul 2011
  • Falmer, Brighton, United Kingdom


English Literature A, Psychology A, Design & Technology A

Sixth Form

Sep 2006 - Jul 2008
  • Cardinal Vaughan School, 89 Addison Rd, Kensington, London W14 8BZ, UK


11 A*-C GCSE's

High School

Sep 2001 - Jul 2006
  • 212 Hammersmith Rd, Hammersmith, London W6 7DG, UK