About me
A dynamic, client-focussed, passionate and creatively-minded individual with a strong experience in various areas of the creative industries with a focus on event design and styling. In addition, a creative lettering artist specialising in calligraphy and luxury stationery for weddings, brand events, gifting and product activation.
I have strong experience with high profile clients and establishments with a focus on creating and developing exceptional events, building partnerships and developing concepts from inception to initial proposals through to the final outcome.
Projects
- Park Chinois x Chinese New YearThe foyer of the opulent Park Chinois was transformed with a bespoke gold dipped wishing tree finished with traditional and unique festive decorations as a nod to the Year of the Rabbit and Chinese culture. Designed by Natalie Jade Best and beautifully executed by Alison Lythgoe and Ele Brakels for McQueens Flowers
- British Vogue x Edward Enninful London Book Launch PartySupermodels, movie stars and the literati congregated at the prestigious Claridge’s as Edward Enninful, editor-in-chief of British Vogue and Vogue’s European editorial director, kicked off an international tour to promote his memoir, A Visible Man. Salma Hayek, Kate Moss, Malala and Idris Elba were among the stars who gathered for the cocktail party hosted by Vanessa Kingori, chief business officer of Condé Nast Britain. Under the direction of Natalie Jade Best and the skills of Lead Florist Zi
- Sculpted By Aimee Product Launch EventA stunning autumnal medley of stems, in an array of glass bottles, vases and beakers to create a beautiful, undulating tablescape with a finishing touch of bespoke tapered dinner candles, encased in glasses sleeves, for the newest Sculpted By Aimee launch. Concept designed by Natalie Jade Best and executed by Lead Florist, Isabella Roberts for McQueens Flowers.
- British Vogue Forces of Fashion SummitAn evening of inspiring conversation with leading figureheads and innovative creatives from the fashion industry at Rosewood London, in partnership with Snapchat. The Ballroom Entrance of the hotel was dressed with an abundance of seasonal white varieties accompanied by crisp foliage and candlelight by McQueens Flowers under the creative direction of Natalie Jade Best and executed by Senior Creative Lead, Alison Lythgoe and Lead Florist, Ele Brakels. British Vogue’s editor-in chief and Vogue’s
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Work history
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Events CoordinatorMcqueens Flowers
London, United KingdomFull Time
• Working with leading world renowned hotels and events planners including Ella Hartig, Angela Mugnai, Claridge’s, Rosewood London, Mandarin Oriental, Shangri-La and Corinthia London.
• Dealing with all enquiries from telephone and email to client meetings and site visits.
• End-to-end client liaison from start through to project completion.
• Designing concepts for each wedding or event according to the brief, and creating detailed and inspirational bespoke proposals to a high standard.
• Completing event organisation and administration, from creating schedules and job sheets through to managing events onsite and ensuring they run smoothly and to schedule.
• Creating the floral designs, which range from simple bud vases and buttonholes through to dramatic urns and centrepieces.
• Ensuring the impeccable standards to reflect the McQueen’s Flowers aesthetic.
Assistant BuyerMADE.COM
- Singer St, London, UKFull Time
• Lead role with the management of new Brand onboarding administration
• Liaising directly with brands and partners to ensure the delivery of products meet key critical path deadlines in line with the department strategy.
• Developing and maintaining strong communication with the supply base
• Work effectively with the Buyers Admin Assistant to assist with general administration ensuring accurate data entry.
• Taking a lead role in managing photo shoots, compile shoot lists and co-ordinate sample delivery
• Thinking out of the box and identify opportunities/ suggestions for process improvements.
• Follow up performance of new Brand releases and identify quick win opportunities
• Compiling market information to ensure our Branded collections remain ahead of our competitors
• Establishing strong communication and interaction with key support departments across the business and work effectively with the Senior Buyer
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Skills
- Fashion
- Art Direction
- People
- Wholesale
- Microsoft Office
- Order Management
- Order Processing
- Customer Experience
- Visual Merchandising
Education
BA Creative Direction for FashionLondon College of Fashion, UAL
- London, United Kingdom
I completed BA Creative Direction for Fashion at the London College of Fashion in 2014. The BA (Hons) Creative Direction for Fashion course is situated in the School of Media and Communication, and focuses on communication design for fashion and has creativity and problem-solving at its core.
During my degree I took a keen interest in branding, styling and art direction. Within the degree I also gained an understanding of the following:
- Moving Image & Sound
- Research Methods
- Cultural & Historical Studies
- Narrative Creation
- Image Manipulation
- Creative Branding
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BA Fashion DesignUCA - University of Creative Arts
- Rochester, United Kingdom
I attended the BA Fashion Design degree at the University of the Creative Arts for two years. During my time there I gained an understanding of the following:
- Pattern Cutting
- Draping
- Creative Cut
- Tailoring
- Trend Prediction
- Styling & Promotion
- Garment Production
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