10+ year’s multichannel experience within: Live Entertainment, Music, Retail, Apparel & Enterprise Tech. Track record of developing and implementing successful business plans, and award-winning campaigns, that deliver on brand equity and sales objectives. A commercial, innovate and strategically minded leader with significant budget, people, agency, and services management experience. Expertise in: business strategy, start-up businesses, strategic marketing planning, brand & communication strategy, offline and digital campaigns, integrated marketing communications, acquisition and retention, building and leading effective teams and budget management
Projects credited in
- Amazon Prime WardrobeAmazon has recently launched its ‘try-before-you-buy’ Prime Wardrobe service, enabling Prime members to order up to eight items of clothing and only pay for what they keep, with free delivery and returns. Through these these two spots, we wanted to show the human side of the service, bringing to life just how easy it is to order clothes from Amazon Prime Wardrobe.
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Work history
Head of MarketingAmazon
London, United KingdomFull Time
Develop, agree and execute a marketing strategy that grows our music business in line with the business plans, building a strong and loyal customer base.Responsible for planning, managing and executing highly effective multi-touch, multi-channel campaigns to support the company’s sales targets. Manage a team to deliver high-quality sales through the planning and execution of cost-effective initiatives and monitor results to improve the quality and effectiveness of all marketing programs.
Business LeadAmazon
- London, United KingdomFull Time
Business lead for new Prime benefit ‘Prime Live Events’ (intimate music events for Prime members). Responsible for defining and delivering overall strategy for Prime Live, creating a new business from the ground up spanning across all divisions (business development, event operations, security, accounting, marketing, filming and CX). Management of end to end customer experience from announcement through to post-sale (video, PR, Social, in gig branding, artist merchandise and artist approval).
KEY ACHIEVEMENTS:
• Wrote business case for Amazon to enter into live events, aliasing with SVP / STeam.
• Single threaded owner of end to end production and concert experience for the first pilot event with Tom Odell in AIR Studios.
• Co-lead on artist store strategy to gain label / management traction and creation of artist store proposition for amz.co.uk.
• Aliased with SNR stakeholders across Physical and Digital Music, Retail and Prime Video to develop end to end product flywheel.
• Global Prime Video launches including publishing / sync. Robbie Williams, John Legend, Blondie, Texas & Katie Melua in JP, DE, US & UK, resulting in X3 more streams than other music content on AV platform. Delivered content 63% under budget.
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Skills
- Project Management
- Acquisition Marketing
- Marketing
- Event
- Video
- Comms
- Internal Communications
- Music
- Retail
- Business