About me
A self-motivated, enthusiastic individual with a keen passion for artistry, live events, creative content and digital spaces. Thoroughly enjoys collaborating with others to produce visual campaigns and content.
Work history
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Joint Managing DirectorPhoenixx Records
- United KingdomFull Time
Joint Management of Staffordshire University's Independent Record Label, Phoenixx Records, for its fourth year running in 2013. Phoenixx Records/Management is student based record label, re-launched every year by a variety of students and volunteers for academic purposes and research.
• Rebranded the label by creating a brand identity along with a range of new logo’s
• Managed team members and volunteers via monthly team meetings
• Collaborated with the university’s TV channel, Staffs TV, who assisted and supported Phoenixx’s
production schedule
• Signed 10 new artists to the label – introduced a wide range of genres to the label for the first time:
Electronic, House and Techno
• Conducted local college talks on the music industry, production and music technology
• Organised events and open gigs night for signed artists to perform at
• Created marketing plans and strategies for the label and its future
• Implemented social media plans and strategies for signed artists – personally managed Son of
Cushi & Charles Hardy
• Established new relationships with Stafford FM, which resulted in frequent airplay.
• Distributed music via Ditto - Phoenixx formed a personally relationship with Ditto in 2011, which
has since continued
• Press featured published online via Music Week for Charles Hardy, this attracted the attention of
Crown Talent and Media Group
• Continued to form and network with industry contacts such as The Unsigned Guide and Sixty-Six
Productions
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Social Media AssistantSons Recording & Publishing
- Stoke-on-Trent, United KingdomFreelance
A three month volunteer position based in Stoke-on-Trent during my first year at University. I personally managed all areas of social media, such as: Facebook, Pinterest, Tumblr and promoted upcoming gigs within the local area.
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Skills
- Project Management
- Music Marketing
- Product Advertising
- Digital Campaigns
- Photography
Education
Digital MarketingGoogle
- United Kingdom
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Creative Music TechnologyStaffordshire University
- Stafford, United Kingdom
Appointed Managing Director of the University's independent record label Phoenixx Records/Phoenixx Management in 2013.
Dissertation Project: An Investigation into of the many challenges, which face a small Independent Record Label within the Digital age.
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