Natalie Wilson
Available

Natalie Wilson

Social Media Manager, PhotographerUnited Kingdom
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Natalie Wilson
Available

Natalie Wilson

Social Media Manager, PhotographerUnited Kingdom
About me
I have worked in digital media for the past 6 years, specialising in social media for the past 4 years. I've worked with various brands and agencies including eBay, O2, TK Maxx, Kate Spade, Hennessy and more. My roles have varied from
Projects
  • Portraits
    PortraitsA chronicle of my portraiture.
Projects credited in
  • Dazed presents: Ebony. In collaboration with Adidas & Footpatrol
    Dazed presents: Ebony. In collaboration with Adidas & FootpatrolCelebrating 50 years of Ebony, Notting Hill Carnival’s iconic steelpan band. As adidas and Footpatrol launch their Carnival-inspired reiteration of the Torsion shoe, we trace the vibrant story of one steel band at the heart of an enduring community.
Work history
    T
    T
    Social Media Manager (TK Maxx and HomeSense)TJX Europe (TK Maxx & Homesense)
     - London, United KingdomFreelance
    At TJX, I developed and relaunched TK Maxx's Facebook DPA strategy. Working in partnership with Stitcher Ads to utilise Facebook's API and target customers from and through various stages of the purchase funnel. This meant running tests on product sets, segmentation, customer matching and creative. We also ran a Facebook attribution test to see the incremental impact of DPA on e-commerce. We integrated with email to engage customers based on their relationship with TK Maxx online. I also worked with TK Maxx's media agency to manage strategic and always-on EU campaigns with local markets to run market specific social campaigns. For Christmas, I managed the EU (Germany, Poland, Netherlands, Austria and Ireland) three phase strategy across Instagram, Facebook, Snapchat, Twitter and launching TK Maxx's first Pinterest paid campaign.
    Bookmark Content logo
    Bookmark Content logo
    Social Media Manager (Silhouette and Explora)Bookmark Content
     - London, United KingdomFreelance
    For Bookmark, I managed international luxury clients for fashion, travel and real estate. For fashion, I worked on Silhouette’s organic and paid social campaigns, whilst training an exec on the team. I also provided creative consultation to the graphic design team on the account and managed audiences and targeting. I ran an international 3 phase campaign - Traffic, Booking and Itineraries for the luxury travel company, Explora, across 3 markets: USA, Canada and Brasil. I achieved triple digit growth in traffic and double digit growth in CTR and purchases. I also consulted with the NY team on the Hudson Yard project, by restructuring campaigns and reports, as well as redesigning monthly client reports. I also optimised campaigns through targeting and campaign objectives.
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Skills
  • Fashion
  • Digital Imaging
  • Picture Editing
  • Copywriting
  • Indesign
  • Photoshop
  • Lightroom
  • Facebook Advertising
  • Snapchat
  • Pinterest
Education
    U
    U
    Bachelor of Science, EconomicsUniversity of Hull
     - Hull, United Kingdom
    I achieved a 2:1 BSc Economics, having studied Marketing, Econometrics and an international course in Innovation at Stockholm University.