I have worked in digital media for the past 6 years, specialising in social media for the past 4 years. I've worked with various brands and agencies including eBay, O2, TK Maxx, Kate Spade, Hennessy and more. My roles have varied fromLocked Pro Plan feature
At TJX, I developed and relaunched TK Maxx's Facebook DPA strategy. Working in partnership with Stitcher Ads to utilise Facebook's API and target customers from and through various stages of the purchase funnel. This meant running tests on product sets, segmentation, customer matching and creative. We also ran a Facebook attribution test to see the incremental impact of DPA on e-commerce. We integrated with email to engage customers based on their relationship with TK Maxx online. I also worked with TK Maxx's media agency to manage strategic and always-on EU campaigns with local markets to run market specific social campaigns. For Christmas, I managed the EU (Germany, Poland, Netherlands, Austria and Ireland) three phase strategy across Instagram, Facebook, Snapchat, Twitter and launching TK Maxx's first Pinterest paid campaign.
For Bookmark, I managed international luxury clients for fashion, travel and real estate. For fashion, I worked on Silhouette’s organic and paid social campaigns, whilst training an exec on the team. I also provided creative consultation to the graphic design team on the account and managed audiences and targeting. I ran an international 3 phase campaign - Traffic, Booking and Itineraries for the luxury travel company, Explora, across 3 markets: USA, Canada and Brasil. I achieved triple digit growth in traffic and double digit growth in CTR and purchases. I also consulted with the NY team on the Hudson Yard project, by restructuring campaigns and reports, as well as redesigning monthly client reports. I also optimised campaigns through targeting and campaign objectives.
For my second stint at Mission Media, I was hired again to work on Pirelli and Hennessy, this time to develop ideation and work on pre-production for various campaigns. For Pirelli, this involved working on the 2020 calendar, its positioning and content calendar. For Hennessy, I worked on copy and pre-production for “Masters of Potential: The Streets x Flohio”, creating social concepts and recommending photographers to assist on set. With Peroni, I wrote copy and edited photos for their social platforms ensuring that brand guidelines were adhered to both visually and verbally. I also created and presented creative ideas for new pitches working with PR, Strategy and Events team to deliver integrated plans.
At Mission Media, I was primarily hired to facilitate the paid social campaigns of Pirelli’s 2019 Calendar. This involved a social activation and production assistance at the gala in Milan, as well as launching paid ads and ensuring assets were social-minded. The campaign and installation were hugely successful, with double digit growth in clicks and views, with the original content was featured on Gigi Hadid, Halle Berry and Misty Copeland’s social pages. For Hennessy, I assisted in copywriting and image selection for the content calendar and community management for other Moët Hennessy brands. With Campaign for Wool, I created and implemented traffic and video view campaigns, as well as providing advice to ensure assets were social-ready.
JK&K Global was a great foundation into working with luxury brands and clients. Whilst there I worked on Kate Spade, Coach, Graff Diamonds, Victorinox and Kurt Geiger. I launched and managed international campaigns for various markets including Switzerland, Australia, USA and UAE. This involved launching campaigns for brand engagement, online and in-store traffic. I also managed audience management, testing creative for different audiences and markets on Facebook and Instagram.
I worked on the O2 account, managing the social team, creating social media plans to drive brand awareness, engagement and purchases. We achieved double digit growth in engagement, awareness and ROAS. For the brand refresh, we partnered with Snapchat to create prospecting and retargeting Lens, using sky recognition technology to integrate their locations cosmos and the campaign’s creative of George the Poet’s lyrics. Our team implemented Telefonica’s first to market Facebook audience planning framework. This meant implementing efficient prospecting and customer acquisition strategies for pay monthly and PAYG SIMs. I also worked on B2B campaigns, launching on LinkedIn alongside audience management and retargeting. I also worked on National Express and London Business School campaigns, implementing and launching conversion and traffic campaigns to assist the wider team.
Working at Barclaycard, I managed the entertainment arm of social, running the organic side whilst managing internal and external agencies on the creative and optimisation of paid ads for Barclaycard Entertainment. I also managed the Summer 2018 creative refresh for Barclaycard Entertainment, liaising with graphic designers and copywriters to ensure that brand guidelines and the right look and feel came across in the new creative.
I managed eBay’s EU campaigns across Facebook, Instagram, Pinterest and Snapchat to achieve scalable growth across markets. This meant working with regional stakeholders to align on goals, market trends, measurement and branding on campaigns that ranged from beauty, fashion, tech and loyalty programs. I also developed and lead the Dynamic Product Ad campaigns for each market, onboarding 3rd party vendors and Facebook Marketing Partners. I managed budgets of over $5 million annually to achieve business goals which varied from traffic to engagement and revenue.
At MediaCom, I was responsible for the activation and management of search campaigns across Google and Bing. I also worked with budget of over £4 million annually for clients such as Revlon, Met Police, Merlin Entertainment, Great Ormond Street and DFS. I would manage financial reconciliations, optimising keyword and ad groups. I would also test creative ad copy, utilise SQR and competitor analysis to drive traffic, revenue and ROI.
I achieved a 2:1 BSc Economics, having studied Marketing, Econometrics and an international course in Innovation at Stockholm University.