About me

I have worked in digital media for the past 6 years, specialising in social media for the past 4 years. I've worked with various brands and agencies including eBay, O2, TK Maxx, Kate Spade, Hennessy and more. My roles have varied from

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Projects

• Soundcloud: A Source Of Inspiration: Nature - Presented by KiaProducer on a two-part branded content doc for Soundcloud & Kia. In this documentary, SoundCloud and Kia discuss how nature and movement can inspire the best ideas. Featuring artists discussing their creative process, inspirations and their own experiences whilst connecting with nature.
• Dave - "Starlight" Music VideoProduction Manager for Starlight Music Video Nominated for BRIT Song of the Year 2023 and Dave's second number one single in the UK.
• PortraitsA chronicle of my portraiture.

Projects credited in

• 16

  Pinterest UK presents: Black Gold, A Virtual ExhibitionA visual love letter to Black British creative expression. Black Gold features work from contemporary Black British multidisciplinary artists. In honour of Black History Month 2020 these artists contributed current works that spoke to their heritage. The collection gives a nod to elders and peers that have influenced their artistic identity. This is the manifestation of inspiration blossoming into action. Curated by Abi Wright for Pinterest UK.

Work history

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Social Media Manager (TK Maxx and HomeSense)TJX Europe (TK Maxx & Homesense)
Jul 2019 - Dec 2019London, United KingdomFreelance
At TJX, I developed and relaunched TK Maxx's Facebook DPA strategy. Working in partnership with Stitcher Ads to utilise Facebook's API and target customers from and through various stages of the purchase funnel. This meant running tests on product sets, segmentation, customer matching and creative. We also ran a Facebook attribution test to see the incremental impact of DPA on e-commerce. We integrated with email to engage customers based on their relationship with TK Maxx online. I also worked with TK Maxx's media agency to manage strategic and always-on EU campaigns with local markets to run market specific social campaigns. For Christmas, I managed the EU (Germany, Poland, Netherlands, Austria and Ireland) three phase strategy across Instagram, Facebook, Snapchat, Twitter and launching TK Maxx's first Pinterest paid campaign.
Social Media Manager (Silhouette and Explora)Bookmark Content
Apr 2019 - Jun 2019London, United KingdomFreelance
For Bookmark, I managed international luxury clients for fashion, travel and real estate. For fashion, I worked on Silhouette’s organic and paid social campaigns, whilst training an exec on the team. I also provided creative consultation to the graphic design team on the account and managed audiences and targeting. I ran an international 3 phase campaign - Traffic, Booking and Itineraries for the luxury travel company, Explora, across 3 markets: USA, Canada and Brasil. I achieved triple digit growth in traffic and double digit growth in CTR and purchases. I also consulted with the NY team on the Hudson Yard project, by restructuring campaigns and reports, as well as redesigning monthly client reports. I also optimised campaigns through targeting and campaign objectives.

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Skills

• Fashion
• Digital Imaging
• Picture Editing
• Copywriting
• Indesign
• Photoshop
• Lightroom
• Facebook Advertising
• Snapchat
• Pinterest

Education

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Bachelor of Science, EconomicsUniversity of Hull
Sep 2011 - Jul 2014Hull, United Kingdom
I achieved a 2:1 BSc Economics, having studied Marketing, Econometrics and an international course in Innovation at Stockholm University.