Natalie Wilson

Natalie Wilson

Director & Photographer, ProducerUnited Kingdom
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Wayne Vbry
Ellie Smith
Jackson Ducasse
Natalie Wilson

Natalie Wilson

Director & Photographer, ProducerUnited Kingdom
About me
I have worked in digital media for the past 6 years, specialising in social media for the past 4 years. I've worked with various brands and agencies including eBay, O2, TK Maxx, Kate Spade, Hennessy and more. My roles have varied from
  • Soundcloud: A Source Of Inspiration: Nature - Presented by Kia
    Soundcloud: A Source Of Inspiration: Nature - Presented by KiaProducer on a two-part branded content doc for Soundcloud & Kia. In this documentary, SoundCloud and Kia discuss how nature and movement can inspire the best ideas. Featuring artists discussing their creative process, inspirations and their own experiences whilst connecting with nature.
  • Dave - "Starlight" Music Video
    Dave - "Starlight" Music VideoProduction Manager for Starlight Music Video Nominated for BRIT Song of the Year 2023 and Dave's second number one single in the UK.
  • Portraits
    PortraitsA chronicle of my portraiture.
Projects credited in
  • Pinterest UK presents: Black Gold, A Virtual Exhibition
    Pinterest UK presents: Black Gold, A Virtual ExhibitionA visual love letter to Black British creative expression. Black Gold features work from contemporary Black British multidisciplinary artists. In honour of Black History Month 2020 these artists contributed current works that spoke to their heritage. The collection gives a nod to elders and peers that have influenced their artistic identity. This is the manifestation of inspiration blossoming into action. Curated by Abi Wright for Pinterest UK.
Work history
    Social Media Manager (TK Maxx and HomeSense)TJX Europe (TK Maxx & Homesense)
     - London, United KingdomFreelance
    At TJX, I developed and relaunched TK Maxx's Facebook DPA strategy. Working in partnership with Stitcher Ads to utilise Facebook's API and target customers from and through various stages of the purchase funnel. This meant running tests on product sets, segmentation, customer matching and creative. We also ran a Facebook attribution test to see the incremental impact of DPA on e-commerce. We integrated with email to engage customers based on their relationship with TK Maxx online. I also worked with TK Maxx's media agency to manage strategic and always-on EU campaigns with local markets to run market specific social campaigns. For Christmas, I managed the EU (Germany, Poland, Netherlands, Austria and Ireland) three phase strategy across Instagram, Facebook, Snapchat, Twitter and launching TK Maxx's first Pinterest paid campaign.
    Bookmark Content logo
    Bookmark Content logo
    Social Media Manager (Silhouette and Explora)Bookmark Content
     - London, United KingdomFreelance
    For Bookmark, I managed international luxury clients for fashion, travel and real estate. For fashion, I worked on Silhouette’s organic and paid social campaigns, whilst training an exec on the team. I also provided creative consultation to the graphic design team on the account and managed audiences and targeting. I ran an international 3 phase campaign - Traffic, Booking and Itineraries for the luxury travel company, Explora, across 3 markets: USA, Canada and Brasil. I achieved triple digit growth in traffic and double digit growth in CTR and purchases. I also consulted with the NY team on the Hudson Yard project, by restructuring campaigns and reports, as well as redesigning monthly client reports. I also optimised campaigns through targeting and campaign objectives.
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  • Fashion
  • Digital Imaging
  • Picture Editing
  • Copywriting
  • Indesign
  • Photoshop
  • Lightroom
  • Facebook Advertising
  • Snapchat
  • Pinterest
    Bachelor of Science, EconomicsUniversity of Hull
     - Hull, United Kingdom
    I achieved a 2:1 BSc Economics, having studied Marketing, Econometrics and an international course in Innovation at Stockholm University.