About me

I am an experienced marketing professional with an extensive background in managing campaigns for a diverse range of business - from a fin-tech start-up to the 2nd biggest charity in the UK. Taking an analytical and creative approach, I work with businesses to form digital marketing strategies that meet business objectives and ambitions. From planning and implementation, to optimisation and reporting - I am a strategic partner to those I work with.

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Work history

Digital Marketing StrategistBritish Heart Foundation
Aug 2019London, United KingdomFull Time
- Led the planning, performance and reporting of digital campaigns for Fundraising, Brand and Healthcare - Planned activity for Paid Social, PPC and Programmatic Display with ATL considerations - Responsible for managing incoming briefs from internal stakeholders Main point of contact for Digital Marketing campaigns - Managed media budgets of £500k+ - Utilised YouGov, TGI and Acorn to identify new audience segments and refine targeting - Key driver in the BHF's COVID response campaign, which exceeded engagement targets by 10% with only a 20% spend of the original budget
Teaching Assistant - Data AnalyticsGeneral Assembly
Sep 2012London, United KingdomFreelance
- Assist with teaching and support students as they learn advanced Excel, SQL and Tableau - Provide consultation of CVs and interview prep

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Skills

• Digital Media
• Data Analytics
• Google Adwords
• Google Analytics
• Media Planning
• Media Buying
• Digital Marketing
• Facebook ADS
• Critical Thinking
• Project Management

Education

Data AnalyticsGeneral Assembly
Aug 2018 - Aug 2018London, United Kingdom
U
U
Film with English LiteratureUniversity of Greenwich
Sep 2012 - Aug 2015London, United Kingdom
Graduated with First Class Honours and won the 'University Merit Award for Outstanding Achievement'