A results-orientated content team lead, driven by a love of strategy, connection, and the written word.
Since 2013, I've been learning how to persuade festival-goers, hoteliers, financial service users, sustainable energy investors and fledgling entrepreneurs (+++) to trust the brands I work with.
Today I consult with business owners and agencies to deliver content that complies with even the most complex communication requirements.
Whether writing UX copy myself or supporting a content team to deliver their best work, I always ensure we have a deep understanding of customer needs from the start.
Nurturing a sense of team cohesion and camaraderie energises us to deliver on ROIs and amaze clients together. Drop me a line so we can discuss how I can support your next project, or connect with me on LinkedIn: https://www.linkedin.com/in/natashadrewnicki
Work history
Senior UX Content DesignerPublicis Sapient
London, United KingdomFull Time
- Recruited to lead UX copy for a new app feature at a leading UK bank.
- Produced clear, concise messaging aligned with Digital Accessibility (WCAG) standards.
- Daily stakeholder engagement to address compliance and risk needs.
- Created new processes to support delivery.
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Operations DirectorEllipsis Ltd
- Oxford, United KingdomFull Time
As Ellipsis Marketing's first employee, I spearheaded content operations, team growth and service development, working closely both with the MD and clients daily. Our work propelled the agency to become an industry leader in WordPress marketing and AI-driven SEO content.
Project Management and Operations:
- Established 30+ SOPs to support daily ops and future growth.
- Implemented our first Content Management System (CMS).
- Partnered with white-label agencies to unlock 20%+ agency capacity.
- Oversaw, proofread and edited 80+ monthly long-form articles.
Research and Content Strategy:
- Conducted research to understand audiences and identify new ways to connect.
- Created and implemented long-term, multichannel strategies.
- Set up data tracking systems to monitor and flag areas for improvement.
Service Development:
- Developed bespoke services into packagable, scalable products.
- Co-created “FALCONAI”, our flagship SEO service. 91% of content reaches Google Top 10 ranking within 2 weeks of publication.
- Pioneered client success programme, extending lifecycle by 25%.
Team Growth and Leadership:
- Grew the internal team from 1 to 10+ members.
- Coordinated 20-30 external freelancers.
- Undertook 2x monthly management mentorship 1:1s to cultivate a positive, harmonious working environment.
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Skills
- Editing Proofreading
- Content Marketing
- Content Strategy
- Content Analysis
- Content Consultant
- UX Copy
- Advertising Copywriting
- Team Leadership
- Financial Services
- User Research
Education
(hons.) in Visual CommunicationFalmouth University
- Falmouth, United Kingdom