I am a creative, committed and hard-working writer and I feel lucky every day that I get to create for a living. I've been working professionally as a copywriter for seven years but as a script and short story writer for much longer - I wrote my first play at the age of 7 and still stand by the fact that it's a classic, if a tad hard to stage...
I am particularly adept at crafting copy that tugs on the heartstrings for maximum impact. I believe that storytelling is vital and my background means that this comes naturally to me.
I love working with new clients and am always on the lookout for exciting new opportunities.
Contact me directly to find out how I could help your business to achieve its goals.
Work history
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Creative copywriterNJ Writes
London, United KingdomFreelance
As a freelance writer, I work with agencies, PR firms and business owners to develop multi-faceted online copy and marketing campaigns, including email marketing, website copy and original blog posts. Some of my recent projects have been to:
Write blog posts, pamphlets and promotional material for Pampers with trnd
Produce regular pet-focussed articles for Wamiz (#1 pet website in Europe)
Create shopper copy for Neutrogena Hydro Boost with DS Smith
Write website copy for International Quarter London with LAB creative agency
Create Tone of Voice Guide for Buffalo Tours travel agency and E.ON (in conjunction with Territory)
Write engaging B2B estate agent copy for Appear Here
Create, curate and edit creative editorial content for a variety of clients.
Write original NPD handbooks.
Localise German and US copy to make suitable for an English audience.
Write and research travel-inspired landing pages
Clients include; IQL for LAB; Olay for trnd; E.ON for Territory and Brand Angels; Pampers, Batiste and IAMS pet food for trnd; AppearHere; SiteSpect; Holte Auto, Gazprom Energy, Go2 Telecom and Cruise 1st for Banc Media; Major Players.
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Copy & Content Leadtrnd
London, United KingdomFull Time
I worked as copy and content lead across both B2C and B2B channels. I collaborated closely with the MD and Sales Director on campaign concepts and pitches and oversaw all customer and client-facing copy.
Responsibilities include:
Writing regular marketing-themed B2B articles and marketing material - https://company.trnd.com/en/blog
Producing original copy for 28-page B2C booklets for new product launches. Clients include: Proctor & Gamble, Unilever, Estee Lauder, Coty and more
Working alongside the sales and pitching team on concept ideas for new campaigns
Working alongside Managing Director on concepts for marketing material and acquisition strategy
B2C social media management
Creating original B2C blog (trnd.com/uk/blog)
Creating original style guides for company blog, booklets, newsletter etc
Attending meetings and liaising with clients to ensure parity of ideas
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Skills
- Advanced Copywriting
- B2B Copywriting
- B2C Copywriting
- Script Writer
- Brochure Copy
- Beauty Copywriting
- Brand Copywriting
- Copy Concepts
- Copywriting Editorial