I am Creative Director, Brand Strategist and Graphic Designer. I run a boutique design studio, helping entrepreneurs to start their business and develop brand from the scratch.
Over the years, I've worked on a variety of different projects from brand identity and logo design to advertising campaigns, packaging and web design.
Projects
- WINE LABELThe Brief Target group is classified as young population with dynamic lifestyle that likes good food, frequently goes out and has contemporary habits. In terms of ages the target group is mainly consisted from 21 years till 40 years old, males and females equally, belonging to the middle class. They would like to drink high quality wine and they would like that to be linked to their social status. The wine is dry with rich golden colour and refined scents of melon and tropical fruit. Concept and Idea Mainly based on typography solution to target young population. Label 1 is inspired by Vardar valley, mountains, wind and river. Type and embellishments are die cutted. Label 2 is inspired by grapes, Vardar valley, Sun, rain, melon and tropical fruit. White colour is printed on transparent film. Label 3 is inspired by bunch of grapes, illustrated in contemporary manner by using pattern style. Colours are printed on transparent film.
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Work history
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Creative DirectorWhitespace studio
Belgrade, SerbiaFull Time
By combining creative and strategic minds, we shape beautiful and impactful brands.
Sometimes you don't need to look outside the box. Look closely inside and see what you were missing. Try a different approach, use another pair of glasses.
For us white space is a challenge, we love to find inspiration within that space.
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Senior Art DirectorMcCann
- Belgrade, SerbiaFull Time
Skills
- Logos
- Packaging Design
- Hand Lettering
- Art Direction
- Food Styling
- Collage Photoshop
- Illustration
- Branding
- Brand Identity
- Visual Design
Education
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BA (Hons) Graphic DesignUniversity of Belgrade
- Belgrade, Serbia