About me
Over the last 20+ years I’ve been lucky enough to work with some pretty amazing people: From the BBC to London 2012, Design Council UK, Habitat, Caterpillar, Converse, and the Wellcome Trust, my approach is sector-agnostic and cross-disciplinary.
I work across B2C, D2C, B2B, third-sector, and place, delivering integrated branding, strategy, and creative solutions. I develop new brands from scratch, help them change or adapt, write words, develop strategies, and design campaigns.
Above all else, I believe in the power of design to drive large-scale, meaningful change. My goal is simple; to help brands identify their stories and then tell them in ways that engage, inspire, and deliver positive impact.
In my spare time I serve as Strategic Advisor on Branding and Comms to the National Park City Foundation, helping them change the way people think about cities and making urban spaces better for both people and planet.
Please contact for portfolio.
Work history
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Creative DirectorFreelance
London, United KingdomFreelance
Combining creative intuition and strategic thinking with commercial acumen and purposeful leadership: I create meaning, drive impact, and deliver value.
My approach is sector-agnostic and cross-disciplinary – I’ve worked with clients in non-profits, finance, arts and culture, fashion, property, and retail; with start-ups, scale-ups, and multinationals, and on projects with 20 year timescales and £1bn+ budgets as well as those with next to nothing and super-fast turnarounds.
I create new brands from scratch, help them change or adapt, write words, develop strategies, and design campaigns. And I do it across print, digital, advertising, exhibition, packaging, and place.
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Strategic Advisor, Branding and CommsNational Park City Foundation
London, United KingdomPart Time
I'm a big believer in the power of design to drive large-scale positive change, and for the last 2+ years have served as Strategic Advisor on Branding and Comms to the National Park City Foundation — part of an ambitious global movement that’s working with organisations like the World Economic Forum to accelerate delivery on the UN’s Sustainable Development Goals and create a world where people and nature thrive together.
I also sit on London National Park City's Development Forum; an industry think-tank working with London's top developers as part of a large-scale collaborative effort across the capital. Our mission is to rapidly scale up the delivery of nature-based, sustainable, and purposeful built environments across London, and to deliver measurable economic, human, and ecological benefits that will create a compelling case for other cities to follow.
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Skills
- Creative Direction
- Branding
- Art Direction
- Design
- Brand Concept
- 360 Branding
- 360 Campaigns
- Campaign Concept
- Brand Strategy
- Brand Activation
Education
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Environmental and Social Applied EthicsLondon School of Philosophy
- London, United Kingdom
Marketing and Business DiagnosticsLondon Metropolitan University
- London, United Kingdom
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