I am a graphic designer with strong typographic and conceptual skills. Over the past ten years I have worked in global branding agencies such as Fitch and Imagination, along side smaller design agencies. I studied my MA in Book Design at Reading School of Typography where I pushed my love for typography, design history and book design. Through my design I always aim to have a thoroughly researched and conceptual focus – leading to a well thought out piece. Whether it be designing a book, website or logo, it is my intention to push things visually and conceptually – leading to an engaging finished piece.
More recently I have been working on my own clients, focusing on start-up brands such as Referment and other book design projects like the Unsettlers (see my portfolio). This has been beneficial from a management and strategic side as well as creatively. I am now available for opportunities to further develop my skills and aspirations as a designer – my focus having always been creativity, quality, detail, thoroughly researched and thought out projects.
As a Senior 2d Designer, I was in a position to apply my typographic skills to environmental design, working on large scale exhibition projects in teams & independently. Along with having a more senior position, I also incorporated Art Direction into my work through various animations.
A position which gave me the opportunity to combine my previous Identity & Branding experience with my Typographic & Publication knowledge. I also developed digital skills here, including web design & digital marketing.
At Imagination I focused extensively on the creation & development of Land Rover’s new Corporate Identity. Working as part of a small team on their creative principles & guidelines - bringing Land Rover into new markets & territories whilst still retaining their iconic heritage & character.
Working up from Intern to Middleweight, my time at Fitch gave me the exposure of working with big brands such as Vodafone, Nokia & Virgin Racing, in a fast paced & highly productive environment. I gained valuable experience in brand creation as well as learning the importance of strategic thinking in a project.
Wanting to build on my current experience & strengthen my typographic design knowledge, I completed my MA in Book Design at the department for Typography & Graphic Communication in Reading with a +Distinction. This year was a brilliant experience & challenge, with the opportunity to learn from some incredible teachers. I was invited to design a book for Professor Michael Twyman as part of my professional project, which I later completed in assosciation with Oxford University Museum of Natural History and published by The Printing Historical Society.
The Graphic Communication course at Bath School of Art was very much focused on the craft and origins of design – spanning education in typesetting, screen printing, book design, information design and other print based works. It was also well dircected towards the history of graphic design and it's cultural impact.
After trialling various mediums, I focused my specialism in Fine Art Painting and History – producing a body of work which helped me develop my drawing and painting skills in both contemporary and classic formats. I was initially enrolled to study my BA in painting but decided to move into design as it was more suitable to my abilities and interest.