Projects credited in
- adidas Football - Creator BaseOver five days during the 2018 World Cup, adidas Football breathed new life into Shoreditch by erecting a Creator Base. Some of the most talented individuals from the realms entertainment, football and music descended on Shoreditch to showcase their skills. With consumer exprience agency TMS I worked as a cultrual strategist - developing concepts/ideas, and deeply diving into what it means to be a creative in London. To gain unique perspective and insight into the minds of young Londoner's, we
- Stormzy x Adidas Originals 'Merky' launchA true day long celebration of London’s creative community curated by Stormzy for Adidas Originals. Celebrate the real London moments, people and locations that make Stormzy who he is. Some of us hide from our background, Stormzy uses it as his spirit to push forward and make a difference. It's a point of pride, inspiration and drive. During the evening four local youth groups (Orchestra, BAME Choir, Amateur Dramatics, Dance Collective) were commissioned to re-create iconic Stormzy songs into 1
- Adidas Creator DockThe brief adidas wanted to own London and reconnect with football fanatics in the capital. The solution Create an awesome football experience and drop it onto the Thames in front of Tower Bridge, fill it with Premier League footballers, football fans and two of the UK’s best Grime acts Fredo and Not3s The result adidas owned London’s most iconic landmark. JOB DONE
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