About me
Art Director, Copy Writer, Editor, Stylist and Trend Analyst with an extensive international background in China, Argentina, Brazil and England.
Positive, Pro active and a hard working professional who always strives for the best results.
With a global fashion production, retail and editorial expertise, I am passionate about researching and analyzing the depths of the consumer behavior and culture.
Passionate about creating cutting edge concepts for a variety of clients in Beauty, Fashion and Advertising. Some clients include: Renner, Manolo Blahnik, Sophia Webster, WGSN mindset - Heimtextil.
Great managerial skills and creative thinking in small to large scale projects. I am passionate about reaching the true engagement of clients and their audiences.
I have been living in four different countries for the last 10 years, and I am now currently looking for career opportunities in content production in digital media, advertising, retail and film.
Key Skills: Production, Project Management, Content direction and research, art direction, brand direction and development, styling, trend analysis and retail.
Work history
Free Lance Editor & Project Manager
Editor for AW15 Top 10 South American Campaigns featuring films, photos and in depth analysis of trend forecasts and retail updates.
In Store and Window Photographer for Sao Paulo Retail Coverage in May 2015
Heimtextil 2016 Project Manager for WGSN Mindset London:
Sourcing all images and getting all copy rights
Managing other free lancers, photographers, film makers, stylists
Keeping budget in place
Maintaining daily and weekly goals and deadlines
Retail & Buying Assistant EditorWGSN
Analyzing and researching trends in Retail.
Assisting in the making of the Buyers Briefing and Global Retail Analysis reports; Producing street shots, Visual merchandising and Instore display photography in London and Paris on a monthly basis; Understanding of the commercial retail trends by using CompShopper and Instock tools. Producing monthly European Regional Retail Reports for Menswear and Womenswear. Assisting through the production of Trade Show reports and analysing London and New York Fashion Week catwalk data. Reporting City by City updates of restaurants, exhibitions and bars. Coding and crediting average of 2000 images per week. Understanding the digital platform and its processes. Successfully laying out reports and writing copy under pressure and creating new content through research and analysis. Full understanding of the subscribers and clients needs when creating a well rounded vision of European Content.
+ Show more
Skills
- Styling
- Photograghy
Education
Creative Direction for Fashion
-
The BA (Hons) Creative Direction for Fashion course is situated in the School of Media and Communication, and focuses on communication design for fashion and has creativity and problem-solving at its core. You will be introduced to the multi-disciplinary nature of contemporary communication in relation to the increasingly global fashion industry and its audiences. You will be asked to explore the role of communication design within fashion and culture at large, in order to become an ethical and culturally aware practitioner. You will examine the principles of visual communication and investigate emerging practices in interface design, user experience and time-based media for a variety of fashion contexts. The impact of technological innovation on media and communication practices is at the heart of the course. You will discover how to develop a unique creative vision by immersing yourself in visual culture and will gain an understanding of the cultural, social, and political factors which affect fashion as a concept and context. Students on the course work with a combination of media, both new and traditional, in order to realise their creative vision for projects that may be live or simulated. The importance of collaboration runs throughout the course units, and you will discover how to work with and direct others towards the realisation of your ideas. You will gain an appreciation of communication design and develop the capacity to recognise and creatively direct new fashion spaces and scenarios. The course is future-facing and aims to produce the next generation of innovative creative practitioners.