Art Director, Copy Writer, Editor, Stylist and Trend Analyst with an extensive international background in China, Argentina, Brazil and England. Positive, Pro active and a hard working professional who always strives for the best results. With a global fashion production, retail and editorial expertise, I am passionate about researching and analyzing the depths of the consumer behavior and culture. Passionate about creating cutting edge concepts for a variety of clients in Beauty, Fashion and Advertising. Some clients include: Renner, Manolo Blahnik, Sophia Webster, WGSN mindset - Heimtextil. Great managerial skills and creative thinking in small to large scale projects. I am passionate about reaching the true engagement of clients and their audiences. I have been living in four different countries for the last 10 years, and I am now currently looking for career opportunities in content production in digital media, advertising, retail and film. Key Skills: Production, Project Management, Content direction and research, art direction, brand direction and development, styling, trend analysis and retail.
Editor for AW15 Top 10 South American Campaigns featuring films, photos and in depth analysis of trend forecasts and retail updates. In Store and Window Photographer for Sao Paulo Retail Coverage in May 2015 Heimtextil 2016 Project Manager for WGSN Mindset London: Sourcing all images and getting all copy rights Managing other free lancers, photographers, film makers, stylists Keeping budget in place Maintaining daily and weekly goals and deadlines
Analyzing and researching trends in Retail. Assisting in the making of the Buyers Briefing and Global Retail Analysis reports; Producing street shots, Visual merchandising and Instore display photography in London and Paris on a monthly basis; Understanding of the commercial retail trends by using CompShopper and Instock tools. Producing monthly European Regional Retail Reports for Menswear and Womenswear. Assisting through the production of Trade Show reports and analysing London and New York Fashion Week catwalk data. Reporting City by City updates of restaurants, exhibitions and bars. Coding and crediting average of 2000 images per week. Understanding the digital platform and its processes. Successfully laying out reports and writing copy under pressure and creating new content through research and analysis. Full understanding of the subscribers and clients needs when creating a well rounded vision of European Content.
Production Assistant throughout various jobs within the industry including the pre production of Manolo Blahnik’s film. Worked alongside fashion journalist Michael Roberts, fashion editor Bronwyn Cosgrave and Film and TV producer Gillian Mosley throughout the beginning of the production schedule. My work involved analyzing and gathering relevant research in the making of the brief. I worked with film negatives and researched about the Subject on all relevant angles. Assisted all internal meetings and schedules, wrote copy, and had an insider perspective about the film production and market needs. At Ralph Shandilya, I also worked in productions with Marc Lebon and Volga Linen where I applied my styling, film, and editorial skills.
Assistance through the production updates of the represented artists at the agency. Booked necessary arrangements for the artists of the agency. Improved my editorial eye and knowledge within the industry. Applied high organisational skills by looking after the agency’s research methods.
Assistance through the production of the shoes and the following up with the factories in Brazil. Worked with the retail and merchandising intake on the pop up shop and sample sales throughout the seasons. Represented the brand at London Fashion week. Met with Buyer’s representatives and press regarding the collection and shows. Assisted in the production of three London Fashion week season shows. Assisted in the research process of new collections.
• Stylist for an editorial for FFW Fashion Forward online magazine • Stylist for an editorial for Volt NYC magazine • Stylist and Make up artist for a Shoot featured in Vogue Italia Online • Stylist for Kingsland Dressage • Stylist/Art Director for three collaborations within LCF • Photoshoot with Daniella Issa's designs based on Wonderland Magazine • Set Design and Art Direction for Magick - Short Film • Editor at Volt Brazil online Magazine • Set Designer for Met Film School • Volunteer at Sustainable fashion Expo 2012 – set design and merchandising • Stylist for an editorial published at Romeumag • Representative of Sophia Webster at LFW 2013 and 2014 • Stylist for an Editorial with Ana Tanaka and Marc Lebon • Stylist and Art Director for an editorial for Ocksa http://ocksa.com.br/ • Styling Assistant for Vivienne Westwood SS15 vs. Farms not Factories humanitarian campaign • Script Writer for Renner’s Womenswear consumer research campaign • Published Retail Analysis Reports for Womenswear and Menswear at WGSN – Market Intelligence from October 2014-February 2015. • Fashion Film “??????” published at https://www.notjustalabel.com/fashion-films
The BA (Hons) Creative Direction for Fashion course is situated in the School of Media and Communication, and focuses on communication design for fashion and has creativity and problem-solving at its core. You will be introduced to the multi-disciplinary nature of contemporary communication in relation to the increasingly global fashion industry and its audiences. You will be asked to explore the role of communication design within fashion and culture at large, in order to become an ethical and culturally aware practitioner. You will examine the principles of visual communication and investigate emerging practices in interface design, user experience and time-based media for a variety of fashion contexts. The impact of technological innovation on media and communication practices is at the heart of the course. You will discover how to develop a unique creative vision by immersing yourself in visual culture and will gain an understanding of the cultural, social, and political factors which affect fashion as a concept and context. Students on the course work with a combination of media, both new and traditional, in order to realise their creative vision for projects that may be live or simulated. The importance of collaboration runs throughout the course units, and you will discover how to work with and direct others towards the realisation of your ideas. You will gain an appreciation of communication design and develop the capacity to recognise and creatively direct new fashion spaces and scenarios. The course is future-facing and aims to produce the next generation of innovative creative practitioners.