Work history
H
H
Head of Brand and ExperienceHardman Bars Ltd
- London, United KingdomFull Time
Bar and kitchen group, whose portfolio includes: Provence, The Lawn Club and The Canary Bar, with brand development in motion for multiple new bar concepts.
Management of all brands:
• Managed all marketing aspects to drive brand awareness and
engagement, and curated bespoke campaigns to achieve business
goals.
• Managed all social media platforms for the first year and a half,
before onboarding and managing a Social Media Manager.
• Managed external PR agency, implemented strategies to ensure the bars were always at the forefront of press and influencer outputs to
generate brand awareness, drive bookings and business goals.
• Developed and nurtured local partnerships and activations.
• Managed all graphic design elements, either personally or via
external designers.
• Created design briefs and directed photoshoots.
• Drove innovative thinking that delivered on brand and business
goals, working closely with the Directors, Sales and F&B teams on
ideas, offers, events and packages to achieve targets.
• Created and implemented brand guidelines.
• Owned the customer journey ensuring every touch point was on
brand and delivering a personal and innovative experience.
• Highlight: Part of the core team to launch Provence, lead on all
brand, marketing and design elements for digital, print and interior.
W
W
Senior Marketing ManagerWepop
- London, United KingdomFull Time
WePop conceptualises, markets and delivers a diverse portfolio of outdoor events, concerts, popup bar residencies and public activations, the portfolio includes: Summertime Live, Oktoberfest, Winter Light Trail, Après Bars, Spritz Social, bespoke event consultancy and previously The Lawn Club, Manchester and The Canary Bar, Leeds, before creating HM Bars.
• Managed all online and offline marketing aspects, ensuring all projects remained on brand and up to date.
• Implemented and scheduled digital ads and marketing emails.
• Designed collateral for print and digital outputs (social media, email, website, menus, posters, flyers, vouchers, billboards, event signage,
stage banners and more).
• Created design briefs and directed photoshoots.
• Generated content and managed social media channels.
• Highlights: part of the core team to launch Winter Light Trail and The
Canary Bar, Leeds
+ Show more
Skills
- Print Design
- Social Media Management
- Adobe Creative Suite
- Branding Design
- Graphic Design
Education
BA (Hons) Fashion Promotion & ImagingUniversity for the Creative Arts
- Epsom, United Kingdom
Promotion & Marketing, Styling & Photography, Imaging: graphics, illustration, animation, branding, typography, film.
Art Design FoundationUniversity of The Arts London (UAL)
- London, United Kingdom