I am a recent Lehigh University 2020 Graduate with a dual degree in Marketing and Graphic Design, and a Global Citizenship Certificate. Throughout my University career, I constantly sought out global academic and professional opportunities to diversify my skillset. I studied abroad twice, once in Leuven, Belgium, and once in Melbourne, Australia at the University of Melbourne to push myself outside of my comfort zone and learn in new business markets (Europe & Australia/Asia). When seeking out work experiences, I focused on international internships that allowed me to further apply my global business understanding while further challenging my marketing knowledge by developing Digital Marketing, CRM, and Market Research skills. Although most of my work experience is within marketing, I strengthened my creative side by obtaining a Design degree in addition to my Business degree. Both degrees together provide me with a more holistic approach to business practices. When making decisions, I not only understand the financial and economic implications but also the importance the small details, like product style or marketing campaign channels, contribute to a company’s overall success. I want to continue to build on my skillsets through my next professional experience, which I am currently seeking out. I am open to all opportunities and extremely excited to see where my next endeavor will take me.
For additional information on me, my work, and my experience please check out my website: http://www.nathaliewing.com
Work history
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Marketing AssociateSymphony RetailAI
- Braintree, MA, USAFull Time
• Leading CRM using Microsoft Dynamics ahead of 2019 NRF Expo in New York City
• Maintain current and prospective client data, imports, and segmentation
Symphony RetailAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations.
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Digital Marketing AssistantSymphony RetailAI
- Richmond, United KingdomInternship
• Manage social media platforms through Hootsuite and Act-On and WordPress website
• Create dynamic content to support and develop social outreach within FMCG industry
• Analyze data through Twitter, LinkedIn, Google, Act-On analytics as well as Salesforce for monthly reports
Symphony RetailAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations.
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Skills
- Adobe Creative Suite
- Social Media Marketing
- Branding
- Market Research
- CRM Marketing
- Microsoft Excel
- Data Analytics
- Market Strategy
- Digital Media
- Writing
Education
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Study Abroad SemesterThe University of Melbourne
- Melbourne, Australia
Direct enroll at the University of Melbourne for the duration of one semester. Studied Brand Management, Strategic Management, and current Australian cultural, social, political, and environmental studies.
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Bachelor of Science in Business and Economics, MarketingLehigh University
- Bethlehem, PA, USA
Bachelor of Science degree in Business and Economics with a specialization in Marketing. I studied and developed knowledge across all business disciplines, including Financial and Managerial Accounting, Macro/Micro-Economics, Business Law, Introductory Finance, Management, Business Information Systems, and Statistics. I choose to specialize in Marketing were my notable marketing courses included Brand Management, Digital Marketing, Market Research Analysis, Consumer Behavior, Global Marketing, and Marketing Strategy.
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