About me

I’m a user experience designer with a background in visual design, technology and consulting. I'm very interested in design fiction, which I have incorporated in my guest lectures with creative industries students. At present, I’m working in the healthcare sector, specialising in the end-to-end patient and physician experiences.

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Projects

• 5

  EgoTechA speculative design project set in a dystopian near future where augmenting humanity with digital implants has become mainstream. The hypothetical brand EgoTech assists ‘users 2.0’ in their new lifestyle with a starter kit and an application.
• DinghyAn app that helps young women with anxiety stay informed about their mental health and wellbeing, and encourages them to connect with like-minded people and seek help when they need it.

Work history

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Senior Associate UX ConsultantBlue Latitude Health
Jul 2019London, United KingdomFull Time
Developing patient-centric experiences in collaboration with strategy and creative consultants. Clients are big players in the pharmaceutical and healthcare industries.
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UX DesignerStrategy&, part of the PwC Network
Jul 2017 - Jul 2019Beirut, LebanonFull Time
Lead the user experience for cross-practice projects in the fields of healthcare, technology and others. The role included: user research, UX benchmarking, user interface design, personas, user journeys and prototyping.

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Skills

• User Experience Design
• UI Design
• Website and Digital Design
• User Research
• Wireframing
• Prototyping
• Lecturing
• Consulting
• Research

Education

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Master of Science in User Experience DesignKingston University London
Jan 2016 - Feb 2017London, United Kingdom
Master of Arts in AdvertisingUniversity of The Arts London (UAL)
Aug 2014 - Sep 2015London, United Kingdom

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