About me
I am a highly awarded Creative Director, Designer and Director who partners with brands, studios and marketers to develop and execute high end creative solutions.
I am a founding partner of the Sydney based creative studio, Kin Things (Kin) and a co-founder of network technology company, Network Next.
Over the course of my career I have designed, directed, animated, branded and communicated for a variety of international brands & broadcasters across a mix of media.
Prior to Kin, I helped establish two of Australia's leading design and motion graphic studios - most recently as Creative Director for The DMCI (www.thedmci.com.au). In it's 3 years since opening, the studio picked up over 25 International Awards including the 2012 CREATE Award for Motion Design.
I embrace problem solving and strongly believe in open creative partnerships. Telling tales is my passion and connecting with people through storytelling is a huge driving force behind what I do. I also happen to enjoy leading teams of creatives, looking to inspire and draw out their inherent creativity.
My work has been recognised, screened & awarded throughout the world. This includes over 60 PromaxBDA Awards including multiple World, Asia and AusNZ Golds.
I have also had the honor of presenting on design, branding & motion graphics at conferences in New York, Singapore, Johannesburg, Sydney & Melbourne. In 2010 I had the honour of speaking at the agIdeas International Design Conference.
Over the years I have provided creative consultation to the Television, Media, Entertainment, Music, Fashion, Retail & Digital markets working with brands such as:
CBS, Coca-Cola, FORD, Foxtel, Discovery Channels, Turner, Westfield, National Geographic Channels, FOX, ABC, SBS, Network 10, Channel 9, Nickelodeon, Disney, BBC, MTV, TEDx, Harvey Norman, Domayne, IGA, R.M. Williams, Val Morgan, Commonwealth Bank, Mitsubishi Electric, Roadshow, Warner Music, EMI, Sony and Video Ezy.
Projects
- FUTURE PROOFFUTURE PROOF The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof. Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds. The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop c
- 'SIXTIES' WESTFIELD A/W CONTENTOne of 4 content pieces created for Westfield via MOON. Each spot needed to highlight the Westfield fashion offer as well as working as a staggered content release. Shot over 2 days, this challenging but rewarding shoot was developed & directed by Kin Things. Each piece was fully choreographed and styled with massive effort by art department creating an in studio elevator, mirror walls and a gigantic dance floor record player. Directed by Kin Things. STUDIO: The DMCI CLIENT: Westfield via MOON
- AEON - TEDx Sydney FilmAEON is an animated short film created to be a part of the 2013 TEDxSydney conference. It's purpose is to act as a 'palette cleanser' between talks. AEON explores the concepts of growth, loosely reflected as a cyclical journey across the natural seasons over the course of many years. We draw loose parallels between these natural seasons and the seasons within an individuals life. We purposely left the piece open to interpretation, but we would note that in developing AEON, we did explore the d
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Work history
Director, Designer and Founding Partner
Creative Director, Designer and Live Action Director
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My role for The DMCI was to establish and develop the company from start-up, providing clear vision, strategy, client base, marketing directives, team building and overall creative direction for a fledgling studio. In a short period of time The DMCI gained a global reputation, consistently working with a variety of international brands and broadcasters.
Awards & Recognition:
2013 AUS Effects & Animation Festival (AEAF) - GOLD Short Film Category for AEON
WINNER 2012 Qantm CREATE Design Award - Motion
WINNERS OF 2013 PROMAX BDA GLOBAL AWARDS - Gold, Silver & Bronze for CBS Eyecon.
RECENT WINNERS OF 7 GOLD + 2 SILVER 2012 PROMAX BDA A/NZ AWARDS including:
Best On-Air Branding Design
Most Outstanding Promo of the Year
Best Television Image Campaign
Best Television Image Promo
Best CG Animation
WINNERS OF 2012 PROMAX BDA GLOBAL AWARDS
World Gold: General Branding – Image
World Silver: Design
World Silver: Kid’s Programming Spot - Nick Jr 'Play' ID
WorldBronze: General Branding – Image Campaign
WINNER 2012 ASTRA AWARD
Most Outstanding Channel Image Spot - Fox Classics IDs
CREATIVE MAG 2012 HOTSHOP FINALIST
Inclusion in Motionographer, Stash, Desktop, iDN, Computer Arts, CREATIVE, Daily Brief.
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Skills
- Fashion
- Advertising
- TV
- Art Direction
- Digital Content
- Multi-platform Content
- Music Videos
- TV Film Commercial
- Title Sequence
- Animation
- Directing
- Strategic Planning
- Creative Direction
- Motion Design
- Creative Thinking
- Creative Concept
- Creative Advertising
Education
Bachelor of Design, (visual Communication
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Awards
2013/14 - Australian LOGIE Nomination Children's Programming (Nick Jr - Play Along With Sam)
Awarded over 60 Promax/BDA Awards in multiple regions & global awards.
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