Projects credited in
- BT - VariousFor many designers, working on just one brand for an extended period of time leads to creative boredom. My experience at Wunderman + Thompson, however, could not have been further from this. As a principal designer on their BT account, I had the opportunity to tackle a wide variety of creative challenges, ranging from producing guidelines to re-thinking their approach to direct mail. Below is a small selection of this work.
- Broadband from BTThis is a selection of the many ads we created for our 'Broadband from BT' campaign. Unlike BT's usual ads, we wanted to create a visual style with a more quirky and chintzy feel. Inspired by the warm, cosy days of the 70's sitcom, think 'George and Mildred' & 'The Good Life', with a twist of surrealism. As it was so successful for its visual impact and great response rates, this ended up being one of BT's longest running digital campaigns.