About me
Having graduated from Queen Mary University of London in 2014 with a degree in English literature, I began to pursue a career in lifestyle and menswear copywriting. Following experience writing for Esquire UK Online, PAUSE Magazine and the News Hub, I reached my current role of Web Content Co-ordinator at Trunk Clothiers, an esteemed independent menswear shop in Marylebone, London. Since then I have continued to undertake freelance writing work, including for luxury men's bag brand, Bennett Winch.
Work history
Web Content Coordinator
London, United KingdomFull Time
I am responsible for managing Trunk's online shop, a role which involves the following responsibilities:
-Content creation, including writing all product, editorial and newsletter copy, as well as managing all photographic content
-Co-managing the marketing schedule and publishing content accordingly
-Product upload, customer service and order processing
-Delivery administration
-Monitoring site information through analytics programs, as well as PPC ads and SEO
D
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Digital EditorDrake's
- London, United KingdomFull Time
I previously led the digital content strategy at international menswear brand, Drake's. Responsibilities included:
- Conceptualising and executing editorial content across all online channels
- Managing the content strategy in line with commercial calendar
- Increasing our site’s SEO value
- Composing all product descriptions and customer-facing copy
- Backend website management using Magento
- Working directly with a stable of contributing writers, photographers and artists
- Managing email campaigns using Zaius
- Conducting, transcribing and editing interviews for online and print
- Editing and contributing to seasonal print publications
- Contributing to the styling and artistic direction of seasonal photo shoots
- Reporting on editorial performance using online analytics platforms
- Management of social media platforms Twitter, Facebook, and Tumblr
Skills
- E-commerce
- Ad Copywriting
- Art Direction and Copywriting
- Active in Social Media
- Content/copywriting/writing/editorial/advertising
- Fashion Menswear