About me
Digital marketing professional passionate about creativity and technology. With strong knowledge of online media, has worked at leading advertising agencies and delivered successful projects for highly demanding clients including Google, Coca-Cola, L’Oréal and Ford. Proven record of developing strategy and excellent hands-on experience with online marketing campaigns. Also recognised for driving strong collaboration across teams and building effective relationships with senior clients and internal stakeholders.
Work history
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PPC Account ManagerGTB
London, United KingdomFull Time
Responsible for expanding digital activity and making online media more efficient across 20 European markets for Ford Customer Service Division, as part of a centralisation programme designed for Ford of Europe. Also responsible for strategy and management of biddable media for Ford Portugal and Newmarket Holidays.
- Improved communication between local Ford markets and Ford of Europe
- Increased consistency of media strategy at European level by rolling out common standards
- Established processes for planning and executing online campaigns (search, display and social)
- Led creation of a digital asset library, with online banners, visuals and videos
- Delivered data analysis, providing insights for improving UX and online campaign performance
- Promoted after 6 months (from PPC Executive to PPC Manager)
Digital ProducerJWT
- BrazilFull Time
Responsible for set up and management of the digital production department in JWT São Paulo, establishing processes for creatives, account managers, clients and third-party suppliers. Crafted online solutions to specific business challenges for Nestlé, Coca-Cola, HSBC, Unilever, Avon, Bayer & Shell.
- Managed multiple projects simultaneously in an extremely time pressured environment
- Successfully managed scope, negotiation, approvals, timelines, production and delivery
- Supported the creation of an extensive network with over 150 suppliers across 4 countries
- Successfully delivered over 85 online projects within a year
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Skills
- Digital Advertising
- Digital Marketing
- Digital Media
- PPC
- Project Management
- Advertising Production
- Marketing Strategy
- Media Strategy
- Display Advertising
Education
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MSc Strategic MarketingImperial College Business School
- London, United Kingdom
MSc Strategic Marketing (Merit): September 2015 - September 2016 Marketing Plan Competition 2016 Winner (Best Project)
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Bachelor of Arts and Culture Studies Escola Superior de Propaganda e Marketing
- São Paulo, Brazil
Bachelor’s degree (8,53/10 - 2:1 equivalent): January 2009 - December 2013Dissertation Award 2013 Winner (Best Bibliographical Research) Excellence in Marketing Award 2010 Winner (Best Project)