About me
Since graduating from the University of Warwick, I have gone on to succeed in a variety of commercial roles within the consulting, publishing and video sectors. In so doing I have developed a wide-ranging skillset including account management, marketing strategy, business development, editorial/video production and negotiation.
I have garnered a deep understanding of the B2B sales journey, and built strong networks among senior leaders.
Projects
Work history
Programming DirectorITN
London, United KingdomFull Time
• Programme Management: Launching six news programmes for ITN’s Industry news division. Responsible for the end-to-end process from partnership through to programme launch.
• Research: Analysing complex trends across a diverse range of industries e.g. transport, logistics, finance, oil and gas, healthcare, gaming, construction etc. to identify news worthy stories
• Sales: Sourcing relevant leads, approaching cold C-suite prospects and developing new relationships with key decision makers. Accountable for closing high value deals and upselling client contracts through additional ITN services and products
• Marketing: Advising association partners and clients on how to create bespoke awareness campaigns around programmes and repurposing content into existing brand activities.
• Stakeholder education: Collaborating with and consulting both C-suite and creative teams about how to produce compelling video content
Lead PublisherRaconteur Media
- London, United KingdomFull Time
• Project Management: Producing six special interest business reports for The Times and The Sunday Times newspapers. Responsible for the end-to-end process from conception through to completion.
• Research: Conducting research and analysis into current affairs and business topics to identify information gaps in the national press
• Sales: Exceeding revenue and sales targets, setting up meetings to pitch to C-suite and purchase decision makers across all sectors of industry; account management, building client relationships, managing brand strategy for clients, acting as a marketing consultant
• Stakeholder Management: Working with the C-suite within an organisation, managing the sales funnel, closing high net worth deals
• Production Management: Managing entire editorial teams; identifying article topics, writing journalist briefs, commissioning editors and journalists and overseeing the design process
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Skills
- Advertising Sales
- Business Development
- Client Negotiation
- Account Management
- Client Presentation
- Busines Strategy
- Coaching
- Production
- Collaborating
- Sales
Education
U
U
BSC Hons SociologyUniversity of Warwick
- Warwick, United Kingdom
Specialism in Law