Mid-weight brand marketeer with extensive experience in crafting and scaling successful brands creatively and implementing integrated marketing strategies for B2C and B2B audiences. Passionate about commerciality, design, digital, innovation, impact and people. Works collaboratively to blend creativity with efficient and effective ways of working to drive company growth. Recognised for building strong and lasting relationships with a focus on results that elevates brand metrics and makes coming into the office worthwhile - or logging on if working remotely.
Projects
- UntitledConsidering the relationship between man and nature the notion of how we inhabit, create and dream of the places around us has become a prominent theme throughout my practice. I look for subjects that are rich in detail yet offer deeper and unifying themes as a way of questioning and understanding landscape photography as a medium.
- DecommissionedDuring the construction of Decommissioned the aim for this project was to continue with a photographic journey that investigated notions of Landscape Theory in comparison to industry. Using a combination of traditional analogue techniques coupled with a growing understanding of theoretical research this had a progressive effect on the project which led me to document the intimate moments of a man-made landscape.
Work history
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Digital Content ManagerRise - created by Barclays
- Old St, London, UKFull Time
Optimised and conceptualised the design agenda for the brand. Elevating multi-channel brand assets for agency, colleague, client use across four global sites with a total of 150 clients on site.
Executed the marketing strategy to drive awareness, engagement and adoption of our programmes, platforms and partnerships. Maximising key performance metrics across email, events, digital, print and social.
Constructed a multi-functional governance framework to streamline sign-off for asset management, campaigns, copy and legal. Driving brand co-ordination and consistency for 300+ colleagues globally.
Managed agency and colleague understanding of the brand through day-to-day consultation and monthly training via events, webinars and workshops.
Led and assisted with the conceptualisation of creative for events, forums and industry awards. Showcasing the strength of the brand and helping to drive conversion and retention with existing and new audiences.
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Digital Brand ManagerBarclaycard
- London, United KingdomFull Time
Creative lead for the expression of Barclaycard with a team budget of 1M. Constructing the framework for how the brand manifests across digital, social, comms, advertising, environments, sponsorship and beyond.
Responsible for brand consistency, providing expertise through consultation to colleagues, agencies and partners on approvals and day-to-day support. Enabling marketing, technology and operational functions to activate ATL, BTL campaigns and transformation projects in line with the brands' purpose, strategy and values.
Guardian of the brands' multi-functional guidelines, tools and assets. Collaborating with teams internally and externally to ensure these are optimised and interpreted accurately across all functions.
Assembled and assisted with the future of colleague and agency understanding by conceiving an integrated learning journey by crafting and combining off and online training materials.
Managed global brand alignment across the business through research and insight projects to better understand how the brand scales across personal and corporate audiences.
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Skills
- Agency Management
- Integrated Marketing
- Stakeholder Management
- Brand Consultancy
- Forecasting
- Content Creation
- Leadership
- Brand Activation
- Copywriting
- Project Conception
Education
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BA(Hons) Photography 1st Class HonoursSouthampton Solent University
- Southampton, United Kingdom
Studied all aspects of photography across a range of genres as well as focusing on the development of professional, technical, conceptual and theoretical skills.