Natika Edward

Natika Edward

Marketing AssistantLondon, United Kingdom
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Pip Jamieson
Nan Di
Maria Pilar Polo
Natika Edward

Natika Edward

Marketing AssistantLondon, United Kingdom
About me
An independent marketing executive with a vast amount of experience running creative promotional campaigns resulting in positive event coverage and ticket sales. Confident in dealing with all aspects of event curation and posesses great understanding of the music industry. Highly organised with the ability to adapt and thrive in industry
  • Nova Batida
    Nova BatidaNova Batida is a brand new festival taking place in the heart of Portugal, Lisbon. Brought to you by Soundcrash Music it is set to celebrate music, wellness, art and culture in one of the most creative capitals in Europe. Check out the website by heading over to
Projects credited in
  • CTRL SHFT: Tropical Day Party
    CTRL SHFT: Tropical Day Party
Work history
    Marketing AssistantSoundcrash
    London, United KingdomInternship
    Create and implement digital and physical media strategy to grow and engage community. Develop and deliver content calendar to promote music festival on Facebook, Twitter & Instagram. Build, write, post and source social assets. Liaise with artist management, press and promotions to schedule content. Handled all CRM, monitoring interactions, looking for promotional opportunities. Analyse and report on socials and conversions to ticket sales. Organised launch parties representing the brand nationwide, handled budgets, purchase orders, promotional stock and artist schedule. Provided general administration assistance across all festival activity whilst working to tight deadlines.
    Co- FounderCTRL SHFT
    London, United KingdomFreelance
    Worked within a team to build CTRL SHFT brand, an all female collective hosting some of the best underground day parties, club nights and live shows in London. With Hip Hop, R&B, UK Rap, Afrobeats, Dancehall, and Alt being the forefront of our sound, we have hosted artists including Kida Kudz, Tiggs Da Author, Crazy Cousins, K More, Emmavie and more. Having established working relationships with brands including Fresh Island, Ends Festival, No Signal, DLT, Soulettiquete, and our monthly radio show on Foundation FM, we are heavily involved in the UK scene. Responsible for promoting brand and events through all social channels, creating and anaylsing ad sets.
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  • Event Curation
  • Event Promotion
  • Social Media Marketing
  • Brand Partnerships
  • Playlist Designing
  • Content Copywriting
  • Analaysis
    2:1 BA(hons) Economics, Finance & BankingNOTTINGHAM BUSINESS SCHOOL
     - Nottingham, United Kingdom