I'm a freelance fashion writer, brand editor and creative consultant working with international print and online publications, creative agencies and brands. I specialise in macro and micro trends that have cultural relevance across fashion, beauty, luxury , digital and youth culture. I also work as a stylist for editorial, PR, advertising and e-commerce clients.
I am currently looking for a regular contributing senior editorial role or a full time senior editorial position with a publication or brand.
Projects
- The New Garconne: How to be a Modern Gentlewoman My first book, The New Garconne: How to be a Modern Gentlewoman celebrates creative, entrepreneurial ‘gentlewomen’ who share a love of masculine-feminine style. Inspired by the likes of Coco Chanel and Andree Putman, I interviewed global tastemakers about their style and values, accompanied by visual examples of their timeless style signifiers. Published in 2016, the book has received extensive reviews, with coverage in The Guardian, The Week, Stylist, The Independent, Elle.com, Red Online,
- Contributing fashion editor, Oryx MagazineAs the contributing fashion editor for Oryx, the luxury in-flight magazine for Qatar Airways, I sourced and styled products for the 'object of desire' still life pages. I used my contacts with luxury fashion and beauty PRs and independent designers to create an inspiring mix of products that reflected the cultural zeitgeist
Work history
AuthorLaurence King Publishing
London, United KingdomFreelance
My first book, The New Garconne: How to be a Modern Gentlewoman was published in 2016. It features interviews with creative entrepreneurial women who have a 'garconne' style alongside visual examples of their favourite pieces and how they wear them
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Freelance brand editor and fashion writerSelf Employed
London, United KingdomFreelance
Senior brand editor and writer with over 15 years' experience in print and digital media. Clients include Glamour, Grazia India, Dazed, YNAP, H&M, matchesfashion.com and sothebys.com. I also consult on tone of voice, create editorial strategies and engage online communities. I don't easily fit in a box and I love a challenge, so if you have a wonky project brief and can't seem to find the right person, I'd love to discuss it with you.
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Skills
- Editing
- Styling
- Content Creation
- Content Strategy
- Beauty Copywriting
- Socia Media
- Team Leadeship
- Fashion Journalism
- Creative Direction
- Shoot Production