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I'm a freelance fashion editor, writer and creative consultant working with international print and online publications, creative agencies and brands. I specialise in macro and micro trends that have cultural relevance across fashion, beauty, luxury , digital and youth culture. I also work as a stylist for editorial, PR, advertising and e-commerce clients. I am currently looking for a regular contributing senior editorial role or a full time senior editorial position with a publication or brand.Locked Pro Plan feature
My first book, The New Garconne: How to be a Modern Gentlewoman was published in 2016. It features interviews with creative entrepreneurial women who have a 'garconne' style alongside visual examples of their favourite pieces and how they wear them
I write a monthly fashion column for Grazia India on macro and micro consumer fashion trends
Since 2007 I have edited my own blog, observing the fashion industry from an 'insider's' point of view. I have maintained a high profile website throughout the considerable changes of the past ten years, alongside the many social media platforms that are now required for a credible online presence. The site combines news, opinion, trend forecasts, fashion editorials and short films, all produced by myself with a select team of collaborators.
I worked on the launch of beauty brand 3INA, establishing a confident, global tone of voice across web, social, point of sale, CRM, editorial and internal communications.