Projects
- British Red Cross: It starts with herIn January 2020, we launched our campaign alongside UK Aid Match: It starts with her. The project was all about empowering women to play leading roles in their communities in Barishal, Bangladesh, and supporting people there to stand strong to face the future. Across press ads, out-of-home advertising, social media, retail screens, our website, mailings and emails, we told the stories of the incredible women of Barishal, highlighting the challenges they faced (climate-related disasters, violence
- British Red Cross x Team GB: Kindness is what makes usIn 2019, Team GB launched their campaign 'This Is What Makes Us'. In 2020, we wanted to demonstrate that every moment presents an opportunity to be kind - not just to each other, but also ourselves. We also wanted to highlight that 2020 has been very different for the athletes who had been gearing up for Tokyo in the summer. We launched 'Kindness Is What Makes Us' for #MentalHealthAwarenessWeek. Words written by me, voiced by the amazing Team GB athletes.
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Work history
Lead copywriterThe British Red Cross
London, United KingdomFull Time
Senior copywriterASOS
- London, United KingdomFull Time
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Skills
- Copywriting
- Writing
- Proofreading
- Editing
- Content
- Brand Messaging
- Narrative
Education
U
U
BA English Language and Literature, 2.1University of Nottingham
- Nottingham, United Kingdom