About me
With a rich and diverse background in product development, account management, business development, and marketing, I have spent my career crafting solutions for the ever-evolving demands of the fashion and retail industry. My journey has taken me from Modatimkar Group in Istanbul to the heart of London's fashion scene, working with renowned brands such as Primark, where I managed accounts with budgets exceeding £25 million.
As a strategic thinker and detail-oriented professional, I have honed my skills in developing balanced product ranges, optimizing supply chain operations, and building strong relationships with suppliers. My passion for the industry extends beyond the boardroom, with a genuine interest in sustainability, circularity, and innovative approaches to fashion.
Stakeholder collaboration and management are integral components of my career, and I've gained a reputation for my ability to engage effectively with internal and external partners, ensuring that projects and initiatives meet business objectives.
Armed with an MSc in Management with Marketing from Birkbeck, University of London, and a track record of delivering results in dynamic and fast-paced environments, I'm eager to continue my journey in contributing to the growth and success of forward-thinking companies
Work history
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Business and Product Developer/ Cost & Production MerchandiserModa Design Office
- Istanbul, TurkeyFull Time
● Became the key person responsible for the Men’s Tee, Men’s Leisure, and Ladies Tee, Ladies Leisure departments, in Fashion and License Accounts for retailers operating in the UK market, primarily Primark
● Range-building with our UK design office, promoting them to related buyers through business and relationship management
● Cross-costing between suppliers, providing the best price with the finest possible quality
● Placing orders to factories and providing risk management on both sides
● Business development and budget, target, and opportunity planning
● Led related assistant merchandisers and kept production in line
● Been a part of circularity education which was given by the Ellen MacArthur Foundation.
Based both in Istanbul & London
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Assistant Product Developer/ Production MerchandiserSaide Marubeni Group
- Istanbul, TurkeyFull Time
● Developed products for retailers operating in the UK market, primarily Primark and Lidl
● Responsible for Men’s Tee, Men’s Leisure, Men’s Nightwear, Boys’ Tee, Boys’ Leisure, and Ladies’
Leisure/Sports accounts
● Supported cross-costing to provide the best price for customers
● Close collaboration with Buyers, Factories and Suppliers
● Adopted a proactive approach to continuously improving ranges in quality, design, fit
● Advised customers on technical possibilities and limitations during the production stage
Based both in Istanbul & London
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Skills
- Account Management
- Product Development
- Production Management
- Busienss Development
- Business Strategy
- Supplier Management
- Marketing Analytics
- Technical Production
Education
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MSc in Marketing ManagementBirkbeck, University of London
- London, United Kingdom
I embarked on an enriching academic journey, pursuing an MSc in Management with Marketing. This program seamlessly blends the realms of business management and marketing, offering a diverse array of courses that have equipped me with valuable skills and knowledge.
Throughout my studies, I engaged in a range of courses, including Digital and Social Media Marketing, Innovation and the Knowledge Economy, Leadership and Performance Management, Principles of Marketing, Principles of Organization and Management, Relationship Marketing, Research Methods in Management, and Strategic Management. These courses provided me with a comprehensive understanding of marketing and management, ranging from harnessing digital marketing's power to mastering leadership and organizational performance.
The pinnacle of my master's journey was my dissertation, titled " From Trash to Treasure: Evaluating Strategies of Fast Fashion Brands for Sustainable Success and Consumer Perception in the Circular Fashion Revolution of the UK."
This research project explored the intersection of fast fashion and sustainability, contributing valuable insights to the growing circular fashion movement. It addressed the environmental and social implications of fast fashion practices, reflecting my commitment to sustainable business approaches.
As I embark on my professional career, my studies have armed me with a deep understanding of business, marketing, and sustainability. This academic journey has kindled my passion for responsible and sustainable business practices, and I'm eager to apply these principles across diverse industries. I am excited to make a positive impact by implementing forward-thinking strategies.
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Bachelor Degree in English and American Literature and HistoryHacettepe University
- Ankara, Turkey
My Bachelor's journey was marked by a fascination with the diverse tapestry of American Culture and Literature. While the academic realm was my stage, culture was my spotlight, and America served as a remarkable theatre for this exploration.
The focus of my studies delved deep into cultural aspects, as America stands as a unique melting pot of diverse traditions, histories, and worldviews. This academic pursuit not only broadened my horizons but also granted me profound insights into the intricacies of our global community.
Unraveling the multifaceted layers of American culture allowed me to understand the cultural richness woven into the fabric of the United States. From the roots of indigenous communities to the influence of immigration waves, I explored the myriad cultural nuances that define this nation. This journey of exploration translated into a profound knowledge of the world itself.
As I embark on my future endeavors, I carry with me this unique perspective of bridging cultures, forging connections, and embracing the wealth of human diversity. My academic path has nurtured a deep understanding of the interplay between cultures, a skillset that I'm eager to apply in my future professional and personal pursuits. I'm excited to continue this journey of exploration, uniting cultures and building bridges in an increasingly interconnected world.