Projects
- I*mmigrantA story is told about the Agama lizard who fell from a great height and managed to land on its feet unhurt. It waited for the applause of villagers but heard none, for there was no one around to witness this great feat. Yet, this did not stop the Agama from celebrating itself, for it remembered the lessons it had been taught as a child: "Your worth is not determined by the affirmation of others but by your belief in yourself". This, as the story goes, is why the Agama lizard always nods its hea
- We Are GriotsStorytelling is in our blood. It shapes who we are and how we see the world. It’s also what we’re about. At We Are Griots, our aim is to not only tell African stories with an African voice, but to connect your brand to the large, vibrant African communities we’re a part of. By leveraging the arts, media, events, and other live experiences, we aim to create a cultural exchange between your brand and African communities one story at a time. In so doing, we enrich the conversations, the media lan
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Work history
Creative DirectorOLIVER Agency
London, United KingdomFull Time
• Ledthecreativeideation,developmentandexecutionofhigh-levelperformancecontentforJohnnyWalker,
Ciroc and the Singleton brands, setting industry standards for premium spirits marketing.
• Ledthecreativeideation,developmentandexecutionofcampaignassetsforWorldClassBartender,which featured Ketel One, driving design excellence across all marketing channels, including social media, web, and print.
• LedthecopywritingteamtocommunicatetheDiageoIPSvalueproposition,creatingastrong,cohesive brand identity for the world’s largest producer of spirits and beers.
• Liaisedwithvariousdepartmentstoproject-managethecampaignsfromstarttonish.
• Carriedoutdetailedanalysisofthecampaignperformancetoensureeachplatformwashighlyoptimised for each campaign.
• RegularlymetwiththeadditionalDirectorstodetermineforecasts,workloadrequiredanddiscuss performance and potential risks.
• Demonstratedavastunderstandingofthesocialanddigitalspace,toadaptcampaignstoplatformslike Facebook, Twitter, Tik Tok, etc.
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Creative Consultant and Content CreatorGenero
London, United KingdomFreelance
Working with the Genero team, I help create impactful communication that meets and surpasses their client’s stated objectives.
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Education
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BA History and International RelationsAbia State University, Uturu
- Nigeria