Repositioning "Impulse" fragrances to appeal to a younger audience.
Supported the Client Services Director on a number of projects including: Vice x Dove Self Esteem Initiative, Nandos x Noisey, Aviva's sponsorship of Vice's Guide To Finance.
Worked with Head of Digital to develop an Instagram strategy for Knorr (Unilever) and social media performance and enhancement reporting for Lipton (Unilever).
Managed the HUGO BOSS fragrance brand portfolio BOSS MAN and WOMEN. Delivered two fully integrated campaigns for BOSS THE SCENT.