Projects
- Launch of BOSS THE SCENT male and female fragrancesI was Senior Account Director at Grey London for over two years on the HUGO BOSS FRAGRANCES. During my time there I took the brief to launch THE SCENT, Hugo Boss' first fragrance which centred around seduction. From strategic and creative development through to production and deployment, I lead the campaign.
Work history
Senior Account Director
London, United KingdomFreelance
Repositioning "Impulse" fragrances to appeal to a younger audience.
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Skills
- Account Director; Marketing; Advertising; Content; Strategy