About me
A storyteller at heart, with substantial experience of telling an engaging story, generating content from a wide range of subjects, targeting multi-national audiences with a broad understanding
of emerging global trends and issues.
A multilingual public relations exponent with deep and broad experience of media relations, digital communications and holds two master’s degree, one in “Communication Strategies and Public Relations” and the other on “Digital Marketing”. Offers specialist expertise driving digital engagement with clients, stakeholders and influencers.
A distinguished expert on reputation and thought leadership management for individuals and brands, with substantial on-screen experience as a journalist, management experience of several journalists, content creators as an editor and currently high-level executives as head of communications.
Led exhaustive digital transformations in Euronews for multiple different divisions and Mercato Metropolitano, including restructuring communications strategies, organisational workflows and staff training.
Has gained credibility with media professionals throughout Europe and the UK through her work as a multiplatform journalist and editor, delivering impactful, bold and engaging multi-channel content for international audiences. Articulates concepts and pitches ideas with a clarity of purpose that influences others and facilitates changes in behaviour and mindset via digital advocacy initiatives.
Delivered several workshops and mentorships on strategic communications, public relations, content creation, storytelling and social media management.
Work history
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Head of CommunicationsMercato Metropolitano
London, United KingdomFull Time
Leading a team of content creators, social media and communications executives.
Managing and overseeing PR, social media and corporate marketing functions.
. Promoted to “Head of Communications” to take overall responsibility of the communications functions in the 4th month of employment.
. Created an extensive strategic communications plan and presented to senior leadership. Implemented the approved plan by 100% efficiency. Managed a successful crisis strategy with limited resources during the pandemic.
.Restructured the organizational workflow of the team by increasing effectiveness.
.Providing expert advice on media relations and reputation management to senior management. Thought leadership position of the CEO and brand recognition strengthened, by securing several coverage and interviews on prominent media outlets like Al Jazeera, BBC, Sky News, ITV, France 24, The Times.
.Increased social media presence by strategic diversification of the content. Developed and created diverse digital formats, and increased the follower base by 25%, impressions by 379% (Instagram) in 5 months.
.Transformed the company’s offline events into online formats. Launched several successful online events that resulted in partnerships with key digital platforms like Secret London’s ‘Fever’. Created an additional revenue source for the company through the lockdown.
.Led a team of creatives to launch a new company website with improved user experience on desktop and mobile.
.Actively contributed to increasing online store conversion rate to 3.6% in one month after the launch. (Shopify)
Monthly newsletter open rates increased by 60% (Mail Chimp), received several positive feedbacks from the readers.
.Helped to create and managing a network of key stakeholders, launched and promoted numerous successful business incubation and social responsibility projects and partnership with King’s College, UAL, Mayor’s Fund, Prince’s Trust.
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Freelance Video Journalist - Master's StudentFreelance clients (various)
- London, United KingdomFreelance
Worked for several international media outlets to cover international politics and current affairs. Produced engaging digital and broadcast content for international audiences in English, Turkish and French.
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Skills
- Journalism
- Broadcast Journalism
- Data Journalism
- Video Journalism
- Online Journalism
- Social Media
- Social Media Management
- Social Media Marketing
- Social Media Advertising
- Public Relations
- Media
- Media Communication
- Media Coverage
- Media Campaigns
- Media Management
- Media Partnerships
- Media Production
- Media Relations
- Broadcast Media
- Digital Media
- Writing
- Writing Web
- Blog Writing
- Article Writing
- Video
- Video Campaigns
- Video Creation
- Video Design
- Video Editing
- Video Marketing
- Video Production
- Corperate Video
- Corporate Video
- Charity Video
- Digital
- Digital Analysis
- Digital Analytics
- Digital Branding
- Digital Campaign
- Digital Campaigns
- Digital Communication
- Digital Communications
- Digital Concepts
- Digital Consulting
- Digital Copywriting
- Thought Leadership
- Advocacy
Education
Master of ScienceKing's College London
- London, United Kingdom
Digital Marketing
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U
Non-DegreeUniversité Catholique de Louvain
- Brussels, Belgium
European Policy Advisor & Project Management
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