About me
Experienced PR Account Manager, specialising in consumer lifestyle PR. I primarily work in the food & drink, beauty, and interiors sectors. I'm also a freelance copywriter. Passionate about creative content, witty wordplay, and alliteration, apparently...
Work history
PR Account ManagerHatch Communications
London, United KingdomFull Time
I am currently a PR Account Manager, based at Hatch London. I specialise in consumer comms, media liaison and creative copywriting. I primarily work in the lifestyle sphere, with current and previous clients including: Remington, Russell Hobbs, George Foreman, Villa Maria Wines, Puerto de Indias Gin, Avallen Calvados, Visit Malton, Stagebox, Hisense, ASKO and many more.
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CommunicationsHOME Restaurant
- Leeds, United KingdomFreelance
Previously, I managed the marketing and communications for both HOME, a fine dining restaurant in Leeds City Centre and The Owl, an upmarket gastropub in Leeds Kirkgate Market.
My responsibilities included:
- Content creation
- Paid social
- Public relations
- Email marketing
- Website management
- Community management
- Overseeing photo and video shoots
- Long-term marketing planning for both brand relaunches
- Assisting with booking administration when needed
Key achievements:
- Relaunched both websites in July 2020 with brand new imagery and messaging to align with the reopening of both restaurants during the easing of the UK lockdown
- In one month, I increased the total Instagram engagements by 78% (up by 10.5k)
- I also increased the total online following by 8% (across both Instagram and Facebook) in the first month, thanks to a strategic social content plan
- By promoting The Owl’s participation in the Government’s Eat Out to Help Out Scheme, I significantly increased midweek bookings in August through social referrals
- I assisted in the rescheduling of hundreds of postponed bookings through a tailored email marketing strategy
- Promoted the business’ resilient approach to the UK lockdown and revealed plans for the future of the restaurant through a phased PR campaign (three pieces of strong regional coverage to date)
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Skills
- Press Relations
- Press Releases
- Copywriting
- Social Media Management
- Integrated Campaign
- Creative Direction
- Team Management
- Strategy Development
- Communications Strategy
- Client Services
Education
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Digital MarketingYork St John University
- York, United Kingdom
During my time on furlough I undertook a Digital Marketing short course with York St John Business School to further develop my digital PR knowledge and learn new skills from industry leaders.
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Bachelor of Arts (BA) York St John University
- York, United Kingdom
I achieved a First Class Joint Honours degree in English Literature and Media, specialising in 20th-century consumer culture for my dissertation. It was during this time that I discovered my passion for the written word and the powerful force of media.
During my time at University, I maintained a close involvement with the Students Union, volunteering as a Sports Reporter in my second year of study, as well as being elected as the Social Secretary for the 100 members of the York St John Dance Club in my third year.