About me

A strategic brand and digital consultant with 19 years’ experience working across a range of B2C, B2B and public sector clients. Confident, curious and resourceful, I have a natural empathy with clients that enables me to really understand their business challenges and propose value-adding yet practical solutions from strategy and design through to execution.

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Projects credited in

• 9

  Whiskas | Kat Institute of Technology WHISKAS® and its agency partner AMV BBDO, in collaboration with MediaCom and Google, have announced that the WHISKAS® “Kat Institute of Technology” – or K.I.T. – is now open. A brand-new global content platform, WHISKAS® Kat Institute of Technology provides cat owners with the answers to the burning questions they want to know about their cats. Using funny and playful videos, K.I.T. helps educate owners on everything from nutrition and care to behaviour. The prestigious WHISKAS® Kat Institute

Work history

Consulting DirectorAMV BBDO
Jul 2014 - Sep 2020London, United KingdomFull Time
I joined AMV in 2014 to develop the Consulting Offer alongside the Head of Strategic Services. Recognising the challenges AMV clients were facing in adapting to the rapidly changing marketing and communications landscape, we created an offer designed to support AMV’s 40+ clients to address a huge variety of strategic challenges. Specific responsibilities include: • Selling, managing and delivering strategic marketing, digital and marketing innovation consulting projects • Conducting research, supplying insight, running workshops, engaging with client stakeholders, providing recommendations and influencing client decisions • Developing strategic frameworks and tools to promote integrated planning • Developing the consulting team and offer, managing junior consultants and planners • Working with and building close relationships with client marketing teams at senior level
Managing ConsultantRufus Leonard
May 2004 - Jun 2014London, United KingdomFull Time
In my ten years at Rufus Leonard I progressed through multiple roles. Promoted to Managing Consultant I led the strategic aspects of client relationships, across a broad spectrum of brand and digital projects, developing long term profitable relationships. Due to my strong commercial focus, I was tasked with working with account teams to spot opportunities, sell in new ideas to clients and build the business. In addition to all the functions I undertook as a brand and digital consultant additional responsibilities in my role included: • Helping clients solve complex business and marketing requirements and developing behaviour changing customer experiences across a range of channels • Working with creative teams, developing inspiring briefs and guiding the creative process • Delivering fully integrated marketing solutions including digital strategy, social media, marketing communications, brand activation, sponsorship and brand and business strategy • Playing a key role in pitching for, winning and leading projects for top-tier clients • Supervising and mentoring members of cross-discipline teams

Skills

• Brand Strategist
• Marketing Branding
• Marketing Communications
• Marketing Consulting
• Digital Strategy
• Brand Experience
• Customer Experience
• Brand Activation

Education

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Bachelor of Arts (BA) Dublin City University
Aug 1995 - May 1999Dublin, Ireland
BA International Marketing & Languages, French and German