Nic Hopkirk

Managing Editor

  • LocationLondon, United Kingdom

About me


An experienced writer and editor who has worked across print and digital media. Today I specialise in Lifestyle (fashion, beauty, travel, wellbeing and food) and Entertainment (celebrity fashion, beauty and gossip) though I began my journalism career as a reporter in newspapers and am NCTJ qualified. A confident Managing Editor, I have headed up a team of seven full-time staff and 20 freelancers, while managing a £250K annual budget and running major editorial campaigns and channels on behalf of our sales team. I am experienced at creating new channels from scratch, developing channel strategies and leading the editorial calendar, tone and direction of those channels.



  • Fashion
  • Editorial Fashion
  • Management
  • Budget Management
  • Photoshop
  • Powerpoint
  • Word
  • Strategy and Planning
  • Editorial Campaigns
  • Shorthand
  • Editorial Direction
  • Editorial Project Management
  • Editorial Leadership
  • Editorial Content Management
  • Editorial Commissioning

Work history


Managing Editor


Aug 2006 - Jan 2015
  • Managing the MSN Her, Him, Travel, Wellbeing and Food channels, running a team of seven full-time staff and 20 freelancers. • Organising the content strategy for all channels and working with sales to maximise revenue. Creating hubs for sponsorship across the channels • Creating the Food channel, sponsored by Sainsbury’s in MSN’s biggest channel sponsorship deal • Creating channel propositions for new channel launches: MSN’s global Luxury channel, MSN UK’s new Homes, Wellbeing and Family channels • Overseeing the calendar of events, the writing, commissioning and editing of content across the channels • Managing the £250k commissioning budget for the Lifestyle group • Boosting the channels’ profiles on social media • Interviewing celebrities and bringing named columnists to the channels • Leading the video strategy and recruiting specialist presenters While at Microsoft I was responsible for significant increases in the monthly page view and unique user figures for the Lifestyle group of channels, from 10 million to 50 million and one million to four million respectively. This was achieved by growing our existing readership and launching additional channels in Lifestyle. I also took our Shopping section from a failing channel to a successful one, doubling its traffic and beating all targets. I progressed quickly at MSN, increasing the number of channels and staff I manage, along with budgetary responsibilities. I am a confident public speaker, presenting at industry events and alongside the sales team to clients. I have built excellent working relationships both internally and with major brands across my channel sectors. The way I manage the Lifestyle group of channels has been hailed as an example at MSN, both in terms of the ways I create compelling channel propositions and how I work with the portal business, marketing and sales teams.


Entertainment Editor

Jul 2004 - Sep 2006
  • Writing and editing celebrity news, features, interviews and competitions. Managing a team of freelancers, leading daily news meetings and creating mini-sites (Big Brother, X Factor, I’m A Celebrity).


Lifestyle Editor

Mail Online

May 2004 - Aug 2004
  • Managing the Health and Lifestyle channels for the Mail Online


Lifestyle Editor

Evening Standard

May 2002 - Jun 2004
  • Writing film and restaurant reviews, fashion and beauty news, gossip and general features for the Evening Standard’s website. Arranging celebrity interviews and live chats, creating weekly entertainment specials.


News Editor & Feature Writer


Aug 2000 - Jun 2002
  • Writing news and features for Emap’s in-house magazine, internal and external websites. Writing B2B and corporate features and boosting the profile of Emap's separate divisions among internal staff.


News Reporter

Kent Messenger

Jan 2000 - Sep 2000
  • Poached by group from rival newspaper to help spearhead a new launch. News and feature writing, investigations, campaigning, court reporting and attending public meetings. Invited by Group Editor to join flagship daily.


Reporter for Newsquest’s London & Kent Division

Newsquest London

Jul 1998 - Jan 2000




Darlington College

Dec 1999 - Dec 2015
  • NCTJ qualified


English Literature

Bristol University

Dec 1995 - Dec 1998
  • 2:1 BA Hons



Associated Press: Lifestyle Site of the Year