About me
I'm a lifestyle writer, copywriter and editor with more than 20 years' experience working across fashion, beauty, health, travel, food, homes and entertainment.
I have written for national consumer sites and major brands and am able to adapt a tone of voice to a target audience's needs.
Prior to going freelance, I lead the editorial strategy and direction for MSN's Lifestyle group of channels and am experienced at managing teams and working in fast-paced, target-driven environments.
Work history
Freelance content editorTime Inc UK
London, United KingdomFreelance
• Woman Magazine, Woman & Home Magazine, Good to Know online
Content editor: writing and editing fashion features, celebrity gossip, health and relationships features, sourcing images and using Photoshop and WordPress.
• The River Group content agency
Content editor: copywriting for the Health Hub section of the Holland & Barrett website. Managing the online calendar, writing to SEO guidelines, measuring feature performance. Conducting the site’s largest ever audit and creating a new site map structure for the content.
• Global Radio
Consultant: creating a new-launch content strategy and editorial proposition, setting the editorial tone of voice and designing the team structure.
• MSN
Content editor: writing, editing and producing features across the shopping, fashion, beauty, health, relationships, travel and food channels.
• Fuse Concierge
Launch editor: writing entire site contents and presentation documents for the launch of this bespoke concierge service.
Managing EditorMicrosoft
- London, United KingdomFull Time
Managing the MSN Her, Him, Travel, Wellbeing and Food channels, running a team of seven
full-time staff and 20 freelancers.
• Organising the content strategy for all channels and working with sales to maximise revenue. Creating hubs for sponsorship across the channels
• Creating the Food channel, sponsored by Sainsbury’s in MSN’s biggest channel sponsorship deal
• Creating channel propositions for new channel launches: MSN’s global Luxury channel, MSN UK’s new Homes, Wellbeing and Family channels
• Overseeing the calendar of events, the writing, commissioning and editing of content across the channels
• Managing the £250k commissioning budget for the Lifestyle group
• Boosting the channels’ profiles on social media
• Interviewing celebrities and bringing named columnists to the channels
• Leading the video strategy and recruiting specialist presenters
While at Microsoft I was responsible for significant increases in the monthly page view and unique user figures for the Lifestyle group of channels, from 10 million to 50 million and one million to four million respectively. This was achieved by growing our existing readership and launching additional channels in Lifestyle. I also took our Shopping section from a failing channel to a successful one, doubling its traffic and beating all targets.
I progressed quickly at MSN, increasing the number of channels and staff I manage, along with budgetary responsibilities. I am a confident public speaker, presenting at industry events and alongside the sales team to clients. I have built excellent working relationships both internally and with major brands across my channel sectors.
The way I manage the Lifestyle group of channels has been hailed as an example at MSN, both in terms of the ways I create compelling channel propositions and how I work with the portal business, marketing and sales teams.
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Skills
- Fashion
- Editorial Fashion
- Management
- Budget Management
- Photoshop
- Powerpoint
- Word
- Strategy and Planning
- Editorial Campaigns
- Shorthand
- Editorial Direction
- Editorial Project Management
- Editorial Leadership
- Editorial Content Management
- Editorial Commissioning
Education
English Literature BABristol University
Bristol, United Kingdom
D
D
NCTJDarlington College
- Darlington, United Kingdom
Awards
A
A
Associated Press: Lifestyle Site of the YearAssociated Press