I've worked in a few sectors of the fashion industry, including writing, styling, marketing, and e-com. I'm both a creative and an analytic, which I believe pretty much provides an umbrella of my strengths. Despite what aspect of the industry I worked in, the end goal was always the same - to produce engaging, relevant, and memorable content. To do so, I was always developing a strategy. Creative production and brand strategy is where I aim to stick my flag. A website is listed, yet I'm working on it currently.
- Fashion Styling & BrandingParticipated in the last in-person 'Styling & Personal Branding' course with Celebrity Stylist Anita Patrickson, Sarah Boyd, and in partnership with Allure Magazine. Learned the ins-and-outs of styling, creative concept development, and building a personal brand. Last day concluded with a photoshoot at Conde Nast.
Brand Development & E-Commerce ConsultantN. Williamson
• Establishes brand positioning and messaging to differentiate service offerings in fashion and lifestyle markets. • Spearheads idea generation, brand identity, and content writing for website launches. • Designs customer experiences at each of the brand's touchpoints. • Manages products on ecommerce sites; including maintenance and creation, copywriting, edits and optimization for website and mobile components. • Audits website content to ensure accuracy, timeliness, and relevance.
FounderArmed & Mirrored
- United StatesFull Time
• Developed all content for site copy on key customer touchpoints including the homepage, collection pages, product pages, email newsletters, and social media channels. • Funneled long-tail SEO keywords in product descriptions, alt tags, etc., increasing viewer duration by 15% every month for the first six months of inception. • Wrote and sourced 80+ monthly curated / bespoke content across social and digital platforms. • Tested and troubleshooted the onsite buying experience to uncover onsite issues or bugs, including optimizing navigation, improving speed, customer paths, abandoned carts and checkout conversions. • Built and maintained promotional codes; ensured promotions and discounts were accurately represented on website, email newsletters, and social media.
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- Campaign Concept
- Ecommerce Marketing
- Ecommerce Styling
- Adobe Photoshop
- Apple Keynote
- Mail Chimp
- Trend Research
Bachelor Business AdministrationBerkeley College
- New York, United States
Graduated with a bachelor's in Business Administration - Fashion Merchandising & Management concentration. Cumulative 3.94 GPA. Honors include: Alpha Sigma Lambda, Sigma Beta Delta, and Sigma Alpha Pi. Applicable coursework includes: Fashion E-Commerce & Interaction, Services Marketing, Intercultural Communication, Interactive Fashion Communication, Fashion Textiles for Apparel & Home, Planning & Buying, Trend Analysis & Productive Development, Omni-Channel Retail Management, and Corporate Finance.