Work history
Senior DesignerReach Plc
United KingdomFull Time
My role primarily involves designing cross-channel content for key customers to the business; concentrating primarily on digital and interactive advertising, but also with expertise in commercial print, brand identity, web and motion.
Within our team, I am responsible for working with sales and marketing staff to develop creative advertising campaigns across our regional and national news network. Duties include pitching to customers, handling the design requirements of key national and regional accounts, and integrating new ad technologies and software to increase ROI.
As a Senior Designer, I’m required to be well organised, have a full understanding of the requirements of a given brief and have excellent time management skills. I am also well-versed in working with brand guidelines, and having to adapt design styles and tone of voice to a varied audience.
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Freelance DesignerNick Appleyard
United KingdomFreelance
I take on a handful of freelance briefs each year, primarily focusing on sports teams and local startups/SMEs. This has allowed me to expand the portfolio of products I have experience working in, including stadium graphics, brochures and programmes, social media, plus outdoor and experiential collateral.
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Education
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Advertising BA (Hons)Edge Hill University
- St Helens Rd, Ormskirk L39 4QP, UK