Projects credited in
- Saudi BasketballAs a sports brand, we defined the SBL’s core qualities as being dynamic, energetic and challenging. We have created a visual language for the SBL that is imbued with all of these qualities and also has the inbuilt flexibility to work across all media touchpoints. This is most evident in the new brand logotype, wherein the central “B” of SBL has been crafted to evoke the image of lightning, and the holding device surrounding the logotype suggests the shape of a basketball – so we never lose sight of the world this brand belongs to. We created all on-air and off-air brand assets, which have been translated into a multiplatform launch campaign.
- KING ABDULLAH ECONOMIC CITYKAEC has to function on many levels – as a corporate business, a master planner, a developer and a destination. The functionality of each role has to stretch across a very diverse audience base ranging from students to MNC’s to government. The key to our process was the development of a brand architecture that brings immediate clarity to the KAEC brand and provides a framework for the brand’s growth well into the future. We created a communications framework that allows KAEC to build on key components within the city and adapted KAEC’s existing ‘monolithic’ branding model into a ‘house of brands’ – allowing for much deeper and richer storytelling. We created distinctive brand identities that brought character and clarity to each of KAEC’s 4 major components: King Abdullah Port, Industrial Valley, Hejaz Gate, and the Coastal Community – a multiplicity of residential developments which comprises 5 districts each with their own separate and unique offerings.
- Relish Mobile BroadbandAs a ‘plug and play’ service with no need for installation engineers, landline or wires, we wanted the name and branding to reflect the ease of use that the product provides. We developed the name ‘Relish’ because UK broadband wanted to make accessing the web a more enjoyable experience. A brand proposition that led the creative solution was then developed. ‘Liberating Londoners to do more’ focused on the user benefits of the product, rather than emphasising a message of ‘speed’ that many broadband providers in the market currently do. The brand identity was driven by a set of illustrated figures representing the brands target audience ‘London’s Productive People’. These figures bring the benefits of the service to life through the brand identity and embody the need to be productive, connected, entertained and mobile in London. We supported this with the design of the key service touch-points including packaging, user guides, case studies, literature and a brand film. With the creation of a comprehensive brand toolkit and a broad range of component illustrations, we empowered Relish to deliver an exciting and eye-catching range of materials for their campaign launch and ongoing above and below-the-line activities.
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