I have valuable experience in the advertising industry working with blue chip clients as well as for start up brands and agencies. My experience in the gaming industry and performance focused campaigns can be hugely beneficial for your company and I believe I can be an asset both professionally and personally.
Whilst at my job as an Organic and Paid Social Executive working for my client Playstation, I created my own agency called ‘Beat Digital’ which was designed to help my musical friends promote themselves and get their music out there using mostly social advertising. This was a non-for-profit experiment as I wanted to create something that I loved as a passion project. The website I created can be found here: https://nickmellis.wixsite.com/beatdigital.
5+ years on, in my current role as an Advertising Director at Blackmilk Media, I helped launch the agency in January 2018, growing it to over £1m in revenue in year 2 alone, including personally winning a £300k pitch for a gaming developer Gameforge, in Germany. I’m also involved in running ROI+ campaigns for clients based around the world in a start-up environment, such as Fatshark, Microids, Playway, Introversion, Gato Studios and many more. We managed to launch offices in Mumbai and Hamburg, where I travel often to pitch and grow teams there to work on large scale campaigns. You can see a snapshot of some chosen campaigns on my company’s website linked here: http://blackmilkgaming.com/ that provides more detail around my experience.
I believe the knowledge and skills built up during this time make me the perfect candidate for the role, with a self-starter and start-up attitude with a willingness to push boundaries and explore different avenues, with a sole focus and proven success on performance metrics and business growth.
Work history
social media and content executive
Marlow, United KingdomFull Time
Responsible for helping lead strategy and implementation of social media and digital advertising for clients such as MINI, PlayStation and STABILO
Responsibilities:
• Copywriting: Write social posts, advertising copy and blog posts for MINI, BMW, STABILO and PlayStation
• Planning: Built social media calendar, posts, advertising and promotions across social media platforms and blogs
• SEO: In-depth keyword research for SEO. Assured that content is optimized for search engines
• Community management: Looking after social media channels for our clients, monitoring interactions, replying to users and mapping keywords
• Client facing: Develop and maintain relationship directly with client
• Email marketing: Create weekly social media content for MINI and send to the UK retailer network using Dotmailer
• Data/Analytics: In-depth reporting using Google Analytics, Facebook Business and many other tools
• On-event/PR: Chief content creator at events for MINI and PlayStation
• Stakeholder management: Brainstormed and executed cross-channel promotions to meet business objectives while working with a variety of stakeholders
• Competitions: Quickly built engagement via promotions and giveaways. For example a STABILO left handed competition that included a 200 left-handed pen giveaway
• Training/presenting: Trained staff members in social media marketing techniques
• Managing and leading social media and digital advertising campaigns for PlayStation School’s Cup Events whilst interviewing high-profile footballers such as:
- John Stones (The first snapchat filter interview of its kind)
- Danny Rose
- Alex Iwobi
Account Executive Intern
Full Time
Assisting in the management of projects, administrative tasks and ghosting senior account managers.
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Skills
- Advertising
- Marketing PR
- Music
- Branding
- Creative Agency
- Account Executive
- Brand Management
- Project Management
- Strategic Planning
- Communications
- Consumer Behavior
- Creative Thinking
- Office
- Powerpoint
- Account Admin
Awards
Marketing Continuity
CDC Mentor Scheme Certificate
Undertook the CDC Mentoring scheme where i received a special mention for my work with my mentor.
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