About me
A passionate and commercially focussed senior music industry creative with proven successes in delivering highly original – and highly shareable – experiences to create online content and raise clients’ value and profiles.
Boasting a portfolio career of over 30 years in the entertainment industry; from beginnings at Beatles producer George Martin’s AIR Studios to a successful career as an artist and music producer and then media composer, with an extensive network of world-class talent, broadcasters, and executives, coupled with imagination and tenacity, adds real value to every project undertaken.
Work history
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Owner and DirectorFabyl
London, United KingdomFull Time
Independent record label - distributed by The Orchard - releasing physically and digitally and helping artists to develop on their own terms.
Discovering, signing and overseeing the development of highly creative and original recording artists.
A&Ring artists, choosing producers and remixers, booking sessions and studios, creative direction, commissioning photos, videos and artwork. Pitching songs to Spotify and other DSPs as well as to music supervisors and agency producers.
Drove overall streams from 18.7K in 2018 to 222K in 2019 through judicious commissioning of remixes.
Fabyl artists Gold Blend, Eva Gadd and Aaron Graham have had every upload to BBC Introducing played on BBC radio. Gold Blend was selected for BBC Introducing stage at Boardmasters Festival and Eva Gadd was selected for BBC Introducing stage at Airwaves Festival in 2021.
Account ManagerDIABOLICAL
London, United Kingdom
Crafting bold and unconventional street advertising and promotional campaigns that get under the skin of marketing weary consumers and cause a welcome disruption to the mainstream. Ideation, planning, budget handling, project management of activations.
Ideation and creative direction of experiential campaigns for world-class artists, including but not limited to, Adele, Ed Sheeran, Greentea Peng, Jungle, Travis Scott and Climate Live.
Ideation and creative direction for speciality OOH campaigns for BTS, Central Cee, Spitfire Audio, Tame Impala, The 1975, Skepta, Fatboy Slim and many others.
Produced murals for David Guetta, Olivia Rodrigo, DMX, Central Cee, Liam Gallagher and Stormzy amongst numerous others.
Increased department revenue by 20% in 1st year with the company and 33% in the 2nd year by adding over 80 new clients to my roster in my first year of sales.
Increased campaigns won by 34% in first year with the company thanks to high level of customer understanding and exceptional communication abilities, both written and verbal.
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Skills
- Creative Direction
- Project Management
- People Person
- Idea Generation
- Music Advertising
- Music
- Marketing
- Promotion
Education