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International marketing professional with over five years of digital marketing experience in luxury e-commerce. Communicative and intuitive, and able to manage relationships with media partners and agencies, and work effectively to achieve great results in competitive global markets.
Pioneering Bally’s digital marketing efforts including SEO, PPC, programmatic, re-targeting social media, site content and affiliates to develop the brand and propel it into new and existing markets.
http://www.reve-en-vert.com In charge of strategy and tactics to accelerate brand and business development for sustainable fashion website Rêve En Vert. Achieved revenue growth of 450% during first 4 months of employment. Further YoY revenue growth of 250% during 2017. 250 new customers acquired within first 6 months as a result of the activation of paid search and affiliates and a revised buying strategy. Overseeing site development to improve visibility, functionality and UX. Tasks executed included checkout and product page optimisations, page builds, homepage & header redesigns, and editorial re-launch. Managing comms and its execution including email, site content, homepage and social media. Supervising CRM to inspire loyalty and grow database. 100% subscriber growth achieved. Enforcing business processes – meetings, reports, calendars, task management tools, etc to improve efficiencies within a start-up environment. Liaising with PR, press and stylists to help establish REV as a “#1 go-to for sustainable fashion” Coverage secured has included Vogue, Drapers Online, and Emma Watson’s Press Tour. Project managed REV’s “Dream In Green” campaign including storyboarding, and editing, to communicate the business and to support investment efforts: https://youtu.be/tNYveaAs_Og
In charge of MR PORTER’s global affiliates and social media channels. Managed advertising and social media agencies to fulfil acquisition, brand engagement and direct response objectives for Facebook, Twitter and YouTube. Worked with affiliate networks and relevant publishers to expand the business globally and acquire new customers worldwide.
Responsible for developing the Orlebar Brown brand and for growing the business online and offline via all relevant touch points.
MSc Marketing & Creativity Modules included: ‘Digital Marketing & Social Media’ and ‘Integrated Marketing Communications.’ All classes combined with group projects, as well as creative seminars from industry professionals. Consultancy Project – BBC Worldwide & Top Gear Mobile Applications (Project Manager)
Degree: BA (Hons) European Studies and Spanish. Awarded 2:1, June 2008. Studied several subjects from Spanish language and culture to European and security politics, history and sociology. Erasmus year at ‘Universidade de Santiago de Compostela’, Galicia, Spain (2006-2007)