Pioneering Bally’s digital marketing efforts including SEO, PPC, programmatic, re-targeting social media, site content and affiliates to develop the brand and propel it into new and existing markets.
In charge of MR PORTER’s global affiliates and social media channels. Managed advertising and social media agencies to fulfil acquisition, brand engagement and direct response objectives for Facebook, Twitter and YouTube. Worked with affiliate networks and relevant publishers to expand the business globally and acquire new customers worldwide.
Responsible for developing the Orlebar Brown brand and for growing the business online and offline via all relevant touch points.