I'm a creative director, designer and copy writer, with over 10 years industry experience delivering award-winning brand experiences, design, content and strategy across multiple channels. I'm ambitious, resiliently optimistic and never settle for "that'll do". Whether it's working with agencies or architects, stakeholder management or creating visual and experiential design, I'm passionate about great content and customer experience, whatever the flavour.
Projects credited in
- Valentine's Day social media eventVirgin Trains brand activity on social media- a Lucha Libre match for Valentine's Day- whether you love it or hate it, you vote and you decide. We enlisted the help of an amazing agency, Catsnake, to write the script and film the choose-your-own-ending videos for customers to vote upon.
Brand Design & Content ManagerVirgin Trains
London, United KingdomFull Time
Responsible for the overall Virgin Trains West Coast creative direction and content strategy, I act as a brand guardian and creative consultant, working with agencies, key stakeholders and senior management to deliver major projects, partnerships, brand activation and their integration across multiple channels. I manage the development and creative output of the Brand Design & Content team of 6 including designers and copywriters. Photography, motion graphics, videography, events and experiential design, vehicle liveries, social media, brand partnerships with major film studios - I've covered it all in this role. Key achievements • Creative direction, management and delivery of £500K concept First Class Lounge • Introduced in-house copy writing role • Implementation of workflow management tools and process • 42% YoY increase internal cost savings through in-house design work • Creative direction and production of industry benchmark-beating content • Concept, creative direction, experiential and identity design for Festival No.6 brand activation
Brand Design ManagerVirgin Trains
- London, United KingdomFull Time
Responsible for managing creative direction and output of the Brand Design team, developing and modernising content creation and implementing new workflow processes and systems. Key achievements: • Strategy, concept, creative and art direction of customer experience design guidelines • Creative direction for virgintrains.com re-launch photoshoot (£120k budget) • Art & creative direction for launch of Virgin Trains Escapes, creating an identity and magazine from scratch in 8 weeks • UI creative direction for Virgin Trains BEAM onboard entertainment app • Development and implementation of brand, CRM and website guidelines
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- Art and Creative Direction
- Digital/ Print
Winner - Branded ExperiencesPart of the team responsible for the Virgin Trains Festival No.6 Brand activation. My role was to do the creative and art direction for our spaces, the branding and experiential designs. A floating dance floor, giant disco balls, DJ's, and a train experience there and back like no other!
Best Brand ActivationAs part of our robust brand offer for Festival No.6 we were lucky enough to pick up another accolade, beating out stiff competition from the likes of Bulmers, Innocent, Laurent Perrier, Smirnoff and Jagermeister
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