I'm a creative director, designer and copy writer, with over 10 years industry experience delivering award-winning brand experiences, design, content and strategy across multiple channels. I'm ambitious, resiliently optimistic and never settle for "that'll do". Whether it's working with agencies or architects, stakeholder management or creating visual and experiential design, I'm passionate about great content and customer experience, whatever the flavour.Locked Pro Plan feature
Responsible for the overall Virgin Trains West Coast creative direction and content strategy, I act as a brand guardian and creative consultant, working with agencies, key stakeholders and senior management to deliver major projects, partnerships, brand activation and their integration across multiple channels. I manage the development and creative output of the Brand Design & Content team of 6 including designers and copywriters. Photography, motion graphics, videography, events and experiential design, vehicle liveries, social media, brand partnerships with major film studios - I've covered it all in this role. Key achievements • Creative direction, management and delivery of £500K concept First Class Lounge • Introduced in-house copy writing role • Implementation of workflow management tools and process • 42% YoY increase internal cost savings through in-house design work • Creative direction and production of industry benchmark-beating content • Concept, creative direction, experiential and identity design for Festival No.6 brand activation
Responsible for managing creative direction and output of the Brand Design team, developing and modernising content creation and implementing new workflow processes and systems. Key achievements: • Strategy, concept, creative and art direction of customer experience design guidelines • Creative direction for virgintrains.com re-launch photoshoot (£120k budget) • Art & creative direction for launch of Virgin Trains Escapes, creating an identity and magazine from scratch in 8 weeks • UI creative direction for Virgin Trains BEAM onboard entertainment app • Development and implementation of brand, CRM and website guidelines
Managing two designers I was responsible for the art direction of day-to-day design, managing suppliers quotes and budgets and designing for major brand activations, partnership and PR projects. Key achievements: • Increase of design resource • Conception, design and production of Traindeer
Part of the team responsible for the Virgin Trains Festival No.6 Brand activation. My role was to do the creative and art direction for our spaces, the branding and experiential designs. A floating dance floor, giant disco balls, DJ's, and a train experience there and back like no other!
As part of our robust brand offer for Festival No.6 we were lucky enough to pick up another accolade, beating out stiff competition from the likes of Bulmers, Innocent, Laurent Perrier, Smirnoff and Jagermeister
We picked up this awards for the level of engagement and sentiment the #Traindeer campaign generated over the Christmas period 2015. We would release imagery (and encourage followers to share theirs) and timings so people could go and see the Traindeer go by, or get selfies with it.
Missing out on the top spot to Mini, but beating competition from big-hitters (and big spenders) VW, Harley Davidson and Vauxhall, among others, we were chuffed to have been recognised for our work which had just a £1000 social spend.