About me
A highly engaged sales professional with a wealth of sales experience, consistently formulating and delivering successful commercial strategies and revenues. Priding myself on the ability to look beyond revenues, striving to bring in new ideas and solutions gaining maximum client engagement and impact with specific markets and audiences. Over the years, I have continuously built up an in-depth knowledge of the advertising industry, with a wide network of agency and client contacts at senior level
Skills: Commercial Sales, Branded Content, Creative Solutions, General Management, Business Development, Sales Strategy, Revenue Growth, Team Building and Organisation, P&L Responsibility.
Knowledge of real-time bidding, ad exchanges, data trading, data management platforms, DSP's, SSP’s and behavioural targeting advertising solutions.
Work history
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Head of Agency Sales InternationalZoomin.TV
London, United KingdomFull Time
Zoomin.TV, headquartered in Amsterdam and one of Europe’s largest online media organizations, is a producer & distributor of professional short form video content, covering a broad spectrum of topics
● Identify and develop Branded Content opportunities direct with clients or via West End Agencies. With 3,500 VJ’s and 45,000 You Tube channels, helping the market understand that - by using the right content, on the right platform and in the right tone can have significant cut through.
● Solely responsible for developing new business pipeline for Branded Content and Pre Roll video opportunities across our largest active markets EMEA, LATAM, North America and more recently APAC.
● Raising the profile of Zoomin.TV MPN talent influencers, within West End agencies, focusing on content focus agencies such as StoryLabs, MEC Wavemaker, Mindshare Interaction, MBA, Newcast, OMD and Havas.
● Managing and developing supply and demand VOD suppliers within UK and Global markets.
● Adding to our Global scale by signing up new video channels either YouTube and other social channels or via more traditional publishers to offer a full-service video solution.
● Daily reporting to CEO and Weekly reporting to other Country Managers
● Look to build an award winning commercial team
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Zeta Interactive - VP ZX InternationalZeta Global
- London, United KingdomFull Time
Brought Zeta’s newly developed proprietary DMP to UK & Europe, targeting new Publishers and Advertisers creating targeted PMP’s. Using Zeta's proprietary email platform able to communicate, analyse and then redeploy around Mosaic targeting and creative performance.
Leading from the front, developed key strategic relationships with clients such as O2, BSKYB and Sony - tripling revenues in 2015 taking the division into profit.
Identified, developed and implemented new key client and agency opportunities, focusing on early quick wins across display, email and VOD.
Zeta Interactive comprises of three main elements - Enterprise, Xcange and Actions:
• Enterprise is a cloud based Saas system which offers sophisticated yet intuitive end to end marketing communications management platform that turns complex data io actionable information.
• Xchange - email DSP that leverages the Forrester rated Zeta Mail to connect brand advertisers with high end digital publishers. ZetaXchange provides publishers with transparency, control and incremental profit. Also provides advertisers with targeted, premium placements into consumer's inbox.
• Actions - performance lead generation through display, email, social, search and network.
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Skills
- Advertising Sales
- Business Development
- Media
- Digital Advertising
- Account Managment
- New Business
- Brand Partnerships
- 360 Campaigns
- Agency Sales
Education
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BA (Hons) Business ManagementSouthampton Institute
- Southampton, United Kingdom