Work history
Head of PR & Content MarketingPRESENT Agency
London, United KingdomFull Time
• Lead and direct marketing and communication strategies for multiple brands, identifying the most relevant mix of media channels to deliver brand message.
• Devise, plan and manage media schedules across print, digital and OOH platforms including promotions and retail marketing.
• Use reporting and analytics to better output.
• Provide senior client counsel and act as a senior point of contact for both press and company stakeholders.
• Forecast and manage budgets ensuring best commercial rates and adjacencies are achieved across all channels including off and online, OOH and retail marketing activations.
• Monitor and maximise ROI against all initiatives, presenting post-campaign analysis
• Directly manage and inspire a team of six individuals to achieve best-in-class results
• Manage, maintain and build relationships with VIPs, stylists, influencers & editorial teams.
• Secure top-tier media opportunities, including placing exclusives, speaking engagements and relevant sponsorship opportunities.
• Manage and execute targeted press and VIP events to support product drops and other events including Milan Fashion Week, London Fashion Week: Men’s presentations, store openings and retail consumer activations.
• Identify, recruit and drive ‘brand evangelists’ in order to create branded content to tell authentic stories.
• Manage and execute press trips to Milan, Florence and LA with senior editors.
• Proactively identify the most relevant retail marketing media opportunities to deliver client’s brand message to their target audience across all available media to enhance store growth and increase sales.
Be a brand ambassador for the company and our clients
Head of Press & CommunicationsRANKIN
- London, United KingdomFull Time
• Devised & developed multi layered off & online marketing strategies for the Hunger brand encompassing; Hunger Magazine, Hunger TV, The Full Service & additional Rankin Photography projects, exhibitions & book launches.
• Directed and implemented all global PR activity, writing and distributing all communications materials, press releases, marketing bulletins; tailoring these to key International markets.
• Lead innovator for new client pitches for The Full Service, Rankin’s creative content agency, amplifying PR content on press worthy campaigns.
• Pro-actively pitched and directed branded advertorials & fashion films in Hunger magazine and on Hunger TV.
• Established & built strong relationships across consumer & trade press seeding relevant stories for Hunger Rankin and The Full Service.
• Devised & developed social media strategies for the Hunger brand, growing online presence and engagement.
• Identified potential commercial opportunities with brands and agencies and proactively pitched Hunger & The Full Service to potential clients.
• Managed Rankin’s personal PR profile, provide counsel and crisis management.
• Supported international sales agencies on advertiser meetings in Milan, Paris & New York.
• Attended global fashion weeks and trade events such as Basel, acting as a representative of the Hunger brand.
• Worked closely with the fashion & editorial team to ensure that fashion advertisers were credited appropriately and ROI was achieved.
• Managed & directed all Hunger events including issue launch parties, exhibitions & The Full Service screenings.
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Skills
- PR Campaigns
- Marketing
- PR Strategy
- Communication Activities
- Ad Strategy
- Management
- Editorial Campaigns
- Event Management
- Client Communication
- VIP Care
Awards
M.A (Distinction)The Royal Central School of Speech and Drama
M.A Distinction Performance Studies