About me

Hello! Welcome to a snapshot of what I do. I'm a multidisciplinary creative with my work spanning across Creative Direction, Production and Photography.  With 5+years of Marketing experience under my belt, I am able to create and execute visual concepts that translate well in the digital and commercial world, understanding how to portray critical messages through visual production. My creative and corporate background provides space for me to build authentic relationships with ease and professionalism.   I have worked on campaigns for the likes of Kurt Gieger, Jordan Mackampa, Tay Iwar, as well as sustainable fashion brand Everpress Ltd and an array of personal projects for my Music. I am currently a part-time Creative Project Manager at alternative music and art platform, WE ARE SOUL and a full-time Creative Marketing Executive at Everpress.

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Projects

• Everpress - B Corp Announcement PhotoshootROLE: CREATIVE DIRECTION & PRODUCTION Everpress LTD received their B Corp certification late last year. In order to highlight this achievement, I came up with a photoshoot concept inspired by nature to emphasise their sustainable model. After having the creative deck signed off by the CEO, I then went on to produce the shoot, organising the location, models, photographer and working with a set designer to bring the creative concept to life. I was both the Producer and Creative Director on set.
• Kurt Gieger - Business By Design Social Media CampaignI worked on the Creative Direction for a Kurt Gieger campaign alongside the WE ARE SOUL team to launch KG's new Business By Design programme. I was also the onset Art Director for this first episode.
• Tay Iwar - Live Performance MedleyROLE: CREATIVE DIRECTION, PRODUCTION & DIRECTION. I did the Creative Direction for Tay Iwar’s latest live music video. I also co-directed and co-produced this. It was a 2 week turnaround, bringing together a crew that consisted of camera, lighting and sound engineering. Credits: Artist: Tay Iwar Co-Directors & Co-Producers: Jedidah M. and Nicola Gaea 1st AD & Production Assistant: Sewa Olukoga Production Assistant: Afra Bailey DOP: Kiefer Passey Focus Puller: Devan Clarke-Sheward Gaffer: Ca
• Jordan Mackampa - 'Proud Of You' Music VideoROLE: PRODUCTION I produced three music video productions for Singer & Songwriter, Jordan Mackampa. I organised and sourced a large group of cast and crew, found a location to film in for 3 days, created internal and external production timelines, sourced catering, all whilst managing a small budget. These 3 videos were produced in a short time frame of 2 and a half weeks. The first video has been released (Proud Of You). Credits Artist: Jordan Mackampa | @jordanmackampa Artist Management:
• Everpress - Lookbook EditorialROLE: CREATIVE DIRECTION & PRODUCTION Everpress LTD have launched a special series called "Comissioned Artists' in where they collaborated with 4 designers to create unique designs that would sell well on the platform. I came up with a photoshoot concept to highlight the design of these artists, using their artwork as inspiration for the set design. After having the creative deck signed off, I then went on to produce the shoot, organising the location, models, photographer, lighting technician
• Nicola Gaea - Blues Skies VisualiserROLE: CREATIVE DIRECTION For my latest single release, I created an ethereal concept that showcases nature’s wonders whilst also honouring my inner child, with calming blue hues that complimented the serene atmosphere of the track and vocals. I worked closely with Director @by_nwaka, a renowned visual artist distinguished for her ability to curate dream-like, celestial landscapes.

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Work history

Marketing Executive & Content ProducerEverpress
Jan 2023London, United KingdomFull Time
I am now the Marketing Executive at Everpress, a company championing independent creativity, selling sustainable tees. In this role I curate content and develop new exciting content initiatives to support Marketing campaigns. I am knowledgeable in Photoshop, Lightroom and InDesign, using these softwares to create content and design the weekly newsletters. My role also includes the Creative Direction and Production of the regular company lookbook shoots. I use the company’s ethos of championing independent creativity and sustainable fashion to create visually captivating content that can exist in both digital (social media, website, PR) and print form. I conceptualise moodboards, manage the casting, location recce’s and organise styling, hair and makeup.
Creative Project ManagerWe Are Soul
Jan 2023London, United KingdomFreelance
When I am not working in Marketing at Everpress, I am a freelance Creative Project Manager at WE ARE SOUL - an alternative music and art platform. I have worked on Creative Direction and Production with them the past 10 months. To name a few projects, I have creatively directed videos for the likes of Kurt Gieger, Tay Iwar, and produced 3 music videos for Jordan Mackampa. I am currently working on curating a show for the National Gallery. I have experience with building and managing teams, creating creative briefs and treatments, providing art direction pre, during and post shoots, managing budgets, creating and enforcing internal and external timelines and managing artists/artist manager relationships. The creative teams typically span across Artists, Photographers, Designers, Editors, Videographers and more, allowing me to work on projects that involve a variety of creative roles and needs.

Skills

• Project Management
• Creative Direction
• Art Direction
• Production
• Marketing

Education

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Psychology with Cognitive Neuroscience. 2:1 Upper Class HonsThe University of Leicester
Aug 2015 - Jun 2019Leicester, United Kingdom
Areas of study include: Behavioural Psychology, Data analytics & statistics, Applied Psychology, Forensic Psychology, Clinical Psychology & Cognitive Neuroscience.