About me

A highly organised and motivated individual with experience in B2C marketing and managing projects that stretch across all touch points of the customer journey. Confident at communicating with people of all levels and bringing a brand to life through creative campaigns.

QuestionsProjectsExperienceTeam

Projects

• Experiential EventAn experiential event for Monkey Shoulder Whiskey which bought the personality and substance of the brand to life with an adult easter egg hunt. This engaging experience received great press coverage and helped drive awareness and trial numbers for the company.
• Event Design Concept

Work history

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Marketing CoordinatorDebenhams
Jul 2016London, United KingdomFull Time
• Marketing lead for the Home division working on seasonal brochures and all touch-points of the customer journey from in-store to online. • Cross-departmental communication working with Design, Photography and Buying teams to deliver engaging content that is inspiring and adheres with the brand. • Set critical paths for all projects and conduct weekly meetings with key stakeholders to ensure project is running on time and aligned with original proposition. • Liaise with external media agencies to secure the best distribution strategy for publications within national press titles. • Conducted focus groups and market research to provide insight for our AW17-18 publications strategy.
Online Visual MerchandiserASOS
Apr 2015 - Jul 2016London, United KingdomFull Time
• Analyse and interpret data in order to optimise product-landing pages and increase trading on asos.com • Proactively monitored the website for changes in customer behavior and communicated these insights clearly around the wider ecommerce team to drive necessary change. • Performing site audits to ensure a logical and positive user experience is being consistently presented to the customer. • Compile weekly trading reports to measure the success of category pages and identifying opportunities to enhance the customer journey.

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Skills

• Creative Arts
• Adobe Photoshop
• Campaign Organisation
• Brand Communication
• Project Manaement

Education

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BA (Hons) Visual CommunicationLoughborough University
Sep 2010 - Jun 2013Loughborough, United Kingdom
• Grade achieved; 2:1 with a first class honours for my dissertation. • Continuously collated visual research to inspire and direct creative projects. • Particular enjoyment for implementing creative marketing and branding solutions.
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Art and Design Foundation DiplomaLoughborough University
Sep 2009 - Jun 2010Loughborough, United Kingdom
This one-year course gave me the grounding to be able to explore a wide range of creative fields with a natural progression towards visual communications as I enjoyed working towards a set brief.