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A highly organised and motivated individual with experience in B2C marketing and managing projects that stretch across all touch points of the customer journey. Confident at communicating with people of all levels and bringing a brand to life through creative campaigns.Locked Pro Plan feature
• Marketing lead for the Home division working on seasonal brochures and all touch-points of the customer journey from in-store to online. • Cross-departmental communication working with Design, Photography and Buying teams to deliver engaging content that is inspiring and adheres with the brand. • Set critical paths for all projects and conduct weekly meetings with key stakeholders to ensure project is running on time and aligned with original proposition. • Liaise with external media agencies to secure the best distribution strategy for publications within national press titles. • Conducted focus groups and market research to provide insight for our AW17-18 publications strategy.
• Analyse and interpret data in order to optimise product-landing pages and increase trading on asos.com • Proactively monitored the website for changes in customer behavior and communicated these insights clearly around the wider ecommerce team to drive necessary change. • Performing site audits to ensure a logical and positive user experience is being consistently presented to the customer. • Compile weekly trading reports to measure the success of category pages and identifying opportunities to enhance the customer journey.
• Delivered multi-channel acquisition and retention campaigns to increase brand awareness and encourage charitable giving. • Project lead on the Christmas campaign, including targeted emails that generated an uplift of £486k donations in the following 6 weeks. • Coordinated the production of marketing collateral for the front-line sales team, this was used at high-profile events and generated strong leads for the business. • Writing, developing and proofreading content for newsletters, emails and social media channels. • Organised several events for our high-net-worth audience, sourcing venues, speakers, caterers and arranging any printed materials needed on the day. • Continuously monitored the effectiveness of campaigns, recommending and implementing changes where necessary to ensure objectives were met.
• Grade achieved; 2:1 with a first class honours for my dissertation. • Continuously collated visual research to inspire and direct creative projects. • Particular enjoyment for implementing creative marketing and branding solutions.
This one-year course gave me the grounding to be able to explore a wide range of creative fields with a natural progression towards visual communications as I enjoyed working towards a set brief.