Creative content, strategy, visual storytelling and writing for international publishers across editorial and sponsored content, I’ve used my skills to craft unique transmedia narratives that humanise content whilst delivering targeted, credible messages.
My research and writing has been the basis of international campaigns for global brands. My background in science and the arts allows me to find diverse narratives, natural stories and trustworthy talent, backed up with the facts.
Whether it’s editorial or branded content, stand-alone or rolled-out, multi-platform, a ‘media first’, global trend upending, a tricky rebrand or simply ‘weirdmazing’, my speciality is human-led storytelling and content that does more than just be looked at: it’s content that demands to be seen, heard, read, enjoyed – and shared.
Work history
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Treatment Writer (TVC)FilmWorks Dubai
London, United KingdomFreelance
Commissioned writer for director’s TVC treatments. Successful campaigns for Nescafé, Pfizer, Whirlpool etc. Currently working with Interrogate (US) / FilmWorks (UAE) and Grand Bazar (FR).
Senior Development ProducerCNN
London, United KingdomFull Time
Senior dev producer for CNN Create Studio and Great Big Story
Skills
- Creating Stories
- Creative Briefs
- Creative Branding
- Digital Campaign