A senior professional with 15+ years' experience in digital, marketing and operations, gained in both agency and client-side organisations. Expert at translating strategy into action, driving value creation across media platforms and markets. Highly analytical and numeric, enjoys working with complex data and information, bringing clarity, fresh insights and focus to products, plans and operations.
A skilled problem-solver with the ability to generate innovative and creative solutions, driving efficiently and productivity. Good stakeholder management and professional communication skills. Has led teams of up to 10 direct reports, coaching and mentoring others to high performance.
Work history
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Senior Digital Project ManagerMcCann Health
London, United KingdomFull Time
Responsibilities:
- Management the day-to-day activities on the development of marketing campaigns for Merck (Global, UK, Australia), Novartis (UK) and Fresenius Kabi (Global).
- Development of projects plans, timelines, forecast and burn reports for each campaign.
- Development of the analytics strategy for media campaigns on Google Analytics and Adobe Analytics
Achievements:
- Led the delivery of several projects on time and on the budget, including: Global Neurology Website (Merck Global), 4x iPad Digital Sales aid for Merck Global, Game for a congress both for Merck Global, annual media campaigns for Merck Global and UK, including the analytics strategy, Biosimilars Global website and iPad Digital Sales aid for Fresenius Kabi.
Led the delivery of a full campaign (digital and print) on a £700.000 budget, on time and with a 30% extra profit.
- Supported the implementation and improvement of internal processes focused on time-saving solutions for financial report, quality assurance system and project management.
- Led the development of a financial and health project report for all business units
- Mentored an HR assistant in her process to become a Project manager
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Senior Digital Project ManagerBristol-Myers Squibb
- London, United KingdomFull Time
Responsibilities:
- Management the day-to-day activities on Multi-Channel Marketing tactics for Brazil, UK and Ireland; and projects for Global, Australia, Belgium and the Netherlands in a cross-functional team across EU/US/INDIA.
- Accountable for the ideation, development, testing and launch phases for the digital marketing projects
Achievements:
- Led the delivery of several projects on time and on the budget, including: Opdivo UK, IE and BE websites on Orchestra Platform with Salesforce, Orencia UK Website, IO Australia website; several iPad Sales Aid on Veeva with Salesforce for Daklinza, Opdivo, Orencia and Sprycel.
- Support the implementation and improvement of internal processes and capabilities, including the role out of the global digital business model for Brazil, implementation of the global project management software and a time-saving process to work with 3rd parties.
- Increased the satisfaction and trust in the global digital business model from the brand managers (our internal client). After 1 year, they started work with 100% of their digital projects with the Global team.
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Skills
- Advertising
- Digital Media
- Account Management
- Business Development
- Email Marketing
- Management
- Marketing
- Problem Solving
- Project Management
- Digital
Education
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Bachelor of Arts (BA) Universidade de Taubate
- Taubaté - State of São Paulo, Brazil
Bachelor in Advertising and Marketing