Work history
SEM Manager
Search, Display & InApp / 5 different languages / 7 different products / 3 countries
• Manage France, Turkey & Netherlands Google Adwords Campaigns for several Mobile App;
• Responsible for Conversion, Daily Optimization to ensure achievement of maximum ROI, SEM Analitycs and A/B Testing;
• Daily Reports on Campaign Performance, highlighting KPIs, variable and Trends that impacted results with recommendations for future strategies;
• Analyze Campaign Performance data and provide synthesis, interpretation and appropriate action plans based on conclusions;
• Collaborate Directly with Product Manager, Tech Team and Graphic design Team to Optimize marketability of Content, Brainstorm for new Mobile Apps and new Products, Creative brief;
• Handle the task of defining and implementing strategies to meet the various compliance requirements of the global mobile market and the changes, development and requirements of Google;
• Build and Implement Campaign-Tracking code and Url's.
• Create and Optimize Facebook Campaigns (French market)
• Daily use of Marin software, Editor, Adwords, Analytics and others..
Skills
- Google Adsence
- Google Adwords
- Photoshop
- Entrepreneurship
- Website Development
- Analytics
- Adwords
- Google Adwords Fundamentals Certified
- Google Display ADS
Awards
GOOGLE ADWORDS CERTIFIED