Bilingual Creative Director / Copywriter from Chile with 10 years of broad experience working in different countries and creating integrated campaigns for regional brands as Coca-Cola (Caribe and Central America), Kentucky Fried Chicken (Caribe and LATAM), Pepsico, Molson Coors, Burger King, Kia Motors, Volvo Cars, Huawei Mobile, Virgin Mobile, Dunkin’ Donuts, Uber, Tetra Pak, the Chilean government, to name a few; Achieving more than 100 recognitions in various international advertising awards festivals like London International Awards (Including the first GRAND LIA of Colombia and Ecuador), Cannes Lions (1st chilean creative, winning in the Social & Influencer category), Young Lions Competitions, Ad Stars, WINA Festival, Wave Festival In Rio, El Ojo de Iberoamérica, FIAP, El Sol, El Dorado, Effie, ACHAP, among others.
A team player, detail-oriented, able to learn and adapt quickly, with great presentation skills and capability to lead integrated projects, assuring excellence in craft of all campaign executions. Passionate about ideas of every kind and always looking to create groundbreaking work.
Projects
- Still available in the oceanStories about people on beaches finding plastic trash from discontinued brands and products that no longer exist are more common these days. The main reason behind this fact is that plastic can take 500 years to biodegrade in the ocean. Fundación Meri and Plastic Oceans partnered to get more awareness about this issue and help educate people to protect marine biodiversity from plastic pollution.
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Work history
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Creative Director / CopywriterWolf BCPP
Santiago, ChileFull Time
Currently leading the creativity of a 10-people team dedicated to work with Burger King, Molson Coors, Blue Moon, Crush Orange, Volvo Cars and Uber. In less than a year, I have helped the agency to achieve their first Cannes Lions ever and some of our campaigns has been featured in Adweek, Advertising Age, Muse by Clio, Design Taxi and Luerzer's Archive.
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Creative Director / CopywriterRaya
- Santiago, ChileFull Time
I helped to build and lead a 16-people team, dedicated to the integrated creativity (ATL, Digital & Trade) of Huawei. Together we made one of the most successful content campaigns of the brand in the country, selected on the annual Top 3 Youtube Leaderboard Ads with more than 12 million views.
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Skills
- Creativity
- Ad Copywriting
- Art Direction
- Creative Direction
- Award Winning
Education
BA in Communications & Advertising
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Awards
Bronze - Radio & AudioCannes Lions
BRONZE / Radio & Audio / Innovation in Radio & Audio / Use of Radio or Audio as a Medium / Museo de la Memoria - The Memory DialSilver - Social & InfluencerCannes Lions
SILVER / Social & Influencer / Low Budget-High Impact Campaign / Goiko Grill - Hungry Field+ Show more