I am a 25 year old Marketing and Communications Executive, looking to progress my career in an industry that I am passionate towards. Outside of work, I am an active individual with an interest for travelling the world and trying new cuisines. I will be taking part in a sprint triathlon this year as well as travelling to Sri Lanka for the first time.
Work history
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Marketing CommunicationsFortius Clinic
London, United KingdomFull Time
Since achieving a 2:1 in PR and Marketing, I have been working at a private sports injury clinic for the past two and a half years in a Marketing and Communications role. A role that has enabled me to become a confident communicator with hands on experience across a range of marketing activities including email marketing, digital, social media, content creation and strategy, events, internal communications and print production.
Website Creation:
• Planning and creation of two new websites, working with agencies from design to implementation.
• Produced eight new videos to provide engaging new content for our customers, that would positively impact our SEO.
• Held a photoshoot throughout our four locations with staff and patients to capture impactful images.
• Content planning, which included streamlining over 500 live pages into relevant and comprehensive sections.
Social Media:
• Management of our company Twitter, Facebook and LinkedIn channels using the systems Hootsuite and Facebook Ads Manager.
• Produce content in line with the sporting calendar and national awareness days, such as blogs and patient stories that I share across our social pages.
• Grown our Twitter followers by over 50% by feeding our B2B audience constant, relevant and educational posts.
• Run monthly paid adverts on Facebook, with the aim to build brand awareness amongst our B2C audience.
• Pull reports from google analytics on how much traffic is directed to our website by social media and dwell time spent on blog pages.
Content Creation:
• Compose blogs, news pieces and patient stories for our company website, which includes interviews with our patients and consultants.
• Plan and oversee the production of a monthly staff newsletter.
• Create content for a quarterly e-newsletter for our referrer database, on company updates and events in the pipeline.
• Oversee the production of all our patient literature, over 100 items in total.
• Ensure all website copy is SEO optimised.
• Provide quarterly reports on content engagement. Event Management:
Networking evenings
• Organise and run 10 evenings a year, which typically receives 80-100 attendees.
• Promote each event through email and social media.
• Collect feedback using Survey Monkey and create a report following each event.
• I have been able to double the size of our B2B database as a result of this series.
Biennial sports injury conference
• Sent 10 targeted email campaigns throughout the year leading up to the event, promoting various ticket offers, news and programme updates.
• Organised the design and implementation of print advertisement in three key medical publications and two online magazines.
• Managed the conference website, which included the creation of two e-brochures for the site and ticket sales management.
• Created and promoted the conference app, which received over 1000 unique visitors.
• Produced the delegate brochure and organised all branded items for the event such as conference bags and lanyards/badges.
• Promoted the event on the company and conference Twitter accounts every day for the six months leading up to the event.
• Set up several Facebook advert campaigns, pushing tickets to targeted medical professionals.
• Promotional leaflets were created and distributed at our referrer events to further increase ticket sales and awareness.
• Conference Twitter page followers tripled from beginning of promotion until the end of the conference.
Brand Partnership Management
• Created new co-branding in partnership with Bupa Cromwell Hospital.
• Produced eight patient information brochures with the marketing team at Bupa Cromwell Hospital.
• Helped to facilitate the creation of the new microsite on Wordpress.
• Organised two B2B events throughout the year to promote the new service.
Campaign to launch new partnership
• Targeted Facebook campaigns.
• PPC campaign generating leads to our website.
• A launch event at the Natural History museum, which was a B2B event with our key referrers, insurers and stakeholders.
• Press releases to local and regional media.
• Outdoor advertising in the catchment area.
• Two week radio advert on Capital FM.
Skills
- SEO
- Blog Content
- Website Administration
- B2C Campaigns
- Events
- Social Media
- Email Communications
- Brand Building
- Internal Communications
- Content Planning
Education
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BA (Hons) - Upper Second Class (2:1)Leeds Metropolitan University
- Leeds, United Kingdom
PR and Marketing